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Team VI. Mike Devoney Steve Purdy Yareli Montenegro Nancy Kim. Overview. Mike Devoney. Short-Term vs. Long-Term Problems. Mike Devoney. Tactical vs. Strategic Issues. Mike Devoney. Mission Statement. Red Bull Benefits : Increases performance, concentration, and reaction speed
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Team VI Mike Devoney Steve Purdy Yareli Montenegro Nancy Kim
Overview Mike Devoney
Short-Term vs. Long-Term Problems Mike Devoney
Tactical vs. Strategic Issues Mike Devoney
Mission Statement Red Bull Benefits : • Increases performance, concentration, and reaction speed • Stimulates metabolism • Feel more energetic • Improves over-all well being Mission Statement “Red bull gives energy to people who want to be physically and mentally active and have a zest for life.” Mike Devoney
Problem Statement Key Areas of Focus : • Maintaining market share (industry leader) • Lack of flavors • Brand management Mike Devoney
Mind Map Steve Purdy
Interrelationships of Issues and Problems Steve Purdy
Evaluation of Alternatives Steve Purdy
POA Overview Yareli Montenegro
Actions to be Taken Yareli Montenegro
Actions to be Taken Yareli Montenegro
Strategy & Tactics • Flavors: • Fruit Punch • Lime • Berry • Nutritional item • Open barriers of entry Yareli Montenegro
Strategy & Tactics • Healthy Drink • Non-carbonated • Zero calories • Zero sugar • Lo-carb • Two Flavors: • Green Tea • Raspberry Tea • Open new market segment • Recyclable bottle • Socially responsible • Nutritional item • Premium pricing Yareli Montenegro
Strategy & Tactics Vote For your Favorite Flavor at Redbull.com Yareli Montenegro
Premium Product • Seeding Marketing • Introduction of • Red Bull Flavor • Red Bull Tea • Exclusivity of Red Bull Tea Yareli Montenegro
Implementation Timeline Yareli Montenegro
Responsibility Distribution Yareli Montenegro
Pro Forma Statement ($$$) Nancy Kim
Financial Projections ($$$) Nancy Kim
Performance Evaluation Action to be Taken Measure of Effectiveness Nancy Kim
Risk Analysis Nancy Kim
Review Nancy Kim