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Team VI

Team VI. Mike Devoney Steve Purdy Yareli Montenegro Nancy Kim. Overview. Mike Devoney. Short-Term vs. Long-Term Problems. Mike Devoney. Tactical vs. Strategic Issues. Mike Devoney. Mission Statement. Red Bull Benefits : Increases performance, concentration, and reaction speed

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Team VI

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  1. Team VI Mike Devoney Steve Purdy Yareli Montenegro Nancy Kim

  2. Overview Mike Devoney

  3. Short-Term vs. Long-Term Problems Mike Devoney

  4. Tactical vs. Strategic Issues Mike Devoney

  5. Mission Statement Red Bull Benefits : • Increases performance, concentration, and reaction speed • Stimulates metabolism • Feel more energetic • Improves over-all well being Mission Statement “Red bull gives energy to people who want to be physically and mentally active and have a zest for life.” Mike Devoney

  6. Problem Statement Key Areas of Focus : • Maintaining market share (industry leader) • Lack of flavors • Brand management Mike Devoney

  7. Mind Map Steve Purdy

  8. Interrelationships of Issues and Problems Steve Purdy

  9. Evaluation of Alternatives Steve Purdy

  10. Plan of Action

  11. POA Overview Yareli Montenegro

  12. Actions to be Taken Yareli Montenegro

  13. Actions to be Taken Yareli Montenegro

  14. Strategy & Tactics • Flavors: • Fruit Punch • Lime • Berry • Nutritional item • Open barriers of entry Yareli Montenegro

  15. Strategy & Tactics • Healthy Drink • Non-carbonated • Zero calories • Zero sugar • Lo-carb • Two Flavors: • Green Tea • Raspberry Tea • Open new market segment • Recyclable bottle • Socially responsible • Nutritional item • Premium pricing Yareli Montenegro

  16. Strategy & Tactics Vote For your Favorite Flavor at Redbull.com Yareli Montenegro

  17. Premium Product • Seeding Marketing • Introduction of • Red Bull Flavor • Red Bull Tea • Exclusivity of Red Bull Tea Yareli Montenegro

  18. Implementation Timeline Yareli Montenegro

  19. Responsibility Distribution Yareli Montenegro

  20. Pro Forma Statement ($$$) Nancy Kim

  21. Financial Projections ($$$) Nancy Kim

  22. Performance Evaluation Action to be Taken Measure of Effectiveness Nancy Kim

  23. Risk Analysis Nancy Kim

  24. Review Nancy Kim

  25. Questions?

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