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Day Eight: Speaking to Inform. by Yana Cornish Hamilton Business College. Agenda:. Short Speeches Review Homework Chapter 15: Informative Speech Individual discussions about speeches. Homework for Next Class. Read chapters 16 & 17 Ch. 16 Suggested Activities p. 377 (#1)
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Day Eight: Speaking to Inform by Yana Cornish Hamilton Business College
Agenda: • Short Speeches • Review Homework • Chapter 15: Informative Speech • Individual discussions about speeches
Homework for Next Class • Read chapters 16 & 17 • Ch. 16 Suggested Activities p. 377 (#1) • Ch. 17 Suggested Activities pp. 412-413 (#3) • Complete outline & bibliography for persuasive speech
Goals of Informative Speaking: • Speaking to enhance understanding • Speaking to maintain interest • Speaking to remember • Speaking to describe or demonstrate
Types of Informative Speeches: • Speeches about objects • Speeches about procedures • Speeches about people • Speeches about events • Speeches about ideas
An Informative Speech can… • Report new information • Explain difficult concepts and complex processes • Clarify and correct misunderstood information
Reporting New Information • Answers who, what, where, when, how, and why questions • Explain the concept clearly with various types of supporting material so the audience can grasp the new idea. • Include a value step (or reason for the audience to listen) and relate the information to audience needs, interests, and values.
Explaining Difficult Concepts • Define or list the concept’s essential features. Explain how it differs from other related concepts. • Use typical examples. • Contrast examples and nonexamples (i.e.: The opposite of communism is capitalism, not democracy.) • Quiz the audience. Pose questions and give the audience time to think about their responses. Then, make sure you provide the correct answer to your question.
Explaining Complex Processes • Provide clear key points and make sure you are well organized. • Use analogies to compare the unfamiliar process with one the audience already understands. • Use presentation aids such as models and drawings to help your audience visualize the process. • Use connectives - transitions, previews, and summaries - frequently to help your audience understand the relationships among key ideas.
Overcoming Confusion and Misinformation • State the misconception • Acknowledge its believability and why it’s believable. • Reject the misconception by providing contrary evidence. • State and explain the more acceptable and accurate belief.
Tips for Informative Speeches • Address audience needs: Find out what audience members already know about your topic, and make sure all information is related to your purpose. • Include a value step: A value step is at the beginning of your speech and tells your audience why your information should matter to them and how it can affect their success or well-being. Don’t expect your audience members to figure out why they should listen. • Enhance your credibility: Let your audience know you are an expert, or show that you care about them in order to earn their respect, trust, and attention.
Tips for Informative Speeches • KISS (Keep It Simple, Speaker): Most audiences cannot absorb and retain complex information. Keep your topic focused and concentrate on one or two important ideas instead of ten. • One Sensory Image: Make a presentation more memorable by focusing on one sensory image- choose a topic that taps one of the five senses. -For example, a presentation about garlic could focus on methods for getting rid of garlic odor on your hands and breath.
Strategies to enhance understanding: • Define ideas clearly • Use principles and techniques of adult learning • Clarify complex processes • Use effective visual reinforcement
Strategies to enhance interest: • Establish a motive for the audience to listen • Tell a story • Present information that relates to the audience
Strategies to enhance recall: • Build in redundancy • Pace your information flow • Reinforce key ideas verbally • Reinforce key ideas nonverbally
Activity: • Suggested Activities: • #1 p. 354 in the book Questions?
Homework for next week • Read chapters 16 & 17 • Ch. 16 Suggested Activities p. 377 (#1) • Ch. 17 Suggested Activities pp. 412-413 (#3) • Complete outline & bibliography for persuasive speech