The Database Market

1. TheDatabaseMarket Matt Castro Michelle Miller Matt Powell Stephen Steckmann

2. Contents • What is a database? • Oracle • MySQL • Microsoft SQL Server • IBM • ERP • Questions

3. Database • Any collection of data organized for storage in a computer memory and designed for easy access by authorized users. • The data may be in the form of text, numbers, or encoded graphics. • They have become one of the most important technological tools in almost every industry. • A database management system (DBMS) is a computer program (or more typically, a suite of them) designed to manage a database (a large set of structured data), and run operations on the data requested by numerous clients. http://en.wikipedia.org/wiki/Dbms

4. Oracle • Oldest, Longest Running, and Largest Database Company Worldwide • 48.9% share of the market • 55,000 employees worldwide • $11.8 billion in revenue • Technology can be found in 98 of the Fortune 100 companies http://www.oracle.com/corporate/history.html

5. Oracle Product Lines • Database • Application Serve • Collaboration Suite • Developer Suite • E-Business Suite http://www.oracle.com/products/index.html

6. Oracle Database 10g • Industry-Leading Security • Ideal for large enterprises and small and midsize businesses alike • The First Database Designed for Grid Computing • A group of low-cost servers connected by Oracle software. • Lower Costs with the Self-Managing Database • Availability and Scalability with Real Application Clusters • Available in five editions, each suitable or different development and deployment scenarios http://www.oracle.com/database/index.html

7. Oracle Innovation Timeline • Oracle's business is information—how to manage it, use it, share it, protect it. Oracle has created the only fully integrated platform for enterprise computing, helping companies collect and use precision business information at the lowest cost. Over three decades, Oracle has refined its technology by combining the ingenuity of the industry's best software engineers with feedback from Fortune 500 customers—supporting information-driven business around the world. http://www.oracle.com/corporate/history.html

8. Oracle Merger with PeopleSoft and JD Edwards • June 1, 2005 • Vertical Integration • Customer Satisfaction risen to 90% • 11% increase in satisfaction levels of • Technical and product problem response • Resolution • Overall solution effectiveness http://www.eweek.com/article2/0,1895,1967358,00.asp

9. MySQL’s Targeted sectors of the Database Market: • Smaller Enterprises (focus) • Open source network users • Software is free to all users, licensing is not • Most inexpensive and easy to use system • Larger Enterprises • Franchised MySQL products/services • Licensing to software developers and partners • Further development of database servers and tools to fit specific industry needs

10. MySQL’s competition: • Microsoft SQL Server • Free Express edition (limited ability) • Advanced editions ranging to $24,000 plus licensing and user fees • Oracle • New “free” version of applications (limited ability) • Other applications are high in cost • Moving from larger to smaller enterprise applications to compete with MySQL • IBM-DB2 • Websphere Program: Web management services • Ranging to $4,000, plus licensing and user fees • MySQL also provides extensive directions for migrating from all competing systems to MySQL Server applications. • Including free MySQL training

11. How big is MySQL? • MySQL AB employs • 275 professionals worldwide • 164 Partners including Dell, HP, & IBM Business Partners • Involving thousands of affiliates testing MySQL software and integrating it into other software products (partners). • MySQL AB has no postings of earnings due to its privately held status. • MySQL AB has three main sources of revenue: • Online support and subscription services sold globally over the MySQL.com website to all users of the MySQL server. • Sales of commercial MySQL licenses to users and developers of software products and of products that contain software. • Franchise of MySQL products and services under the MySQL brand to value-added partners. • Source: http://www.mysql.com/company/

12. How big is MySQL? • Self-proclaimed most popular open source database in the world, and fastest growing database in the industry. • More than 8 million active installations • 50,000 new downloads per day • Major Users Including: • Defense • AIRBUS EADS, French Ministry of Defense • E-Commerce • Google, Yahoo, TIcketmaster, Lycos, Evite • Education • American Education Corp., MIT Lincoln Lab, University of CA at Berkeley, University of Texas • Government • State governments of IL, MI, MN, RI, & NY • NASA, U.S. Census Bureau, United Nations FAO, UNICEF • Media • Wikipedia, Associated Press, BBC Tech • Too Many More…

13. MySQL is the #3 database among those polled (7/04): Source: http://www.mysql.com/why-mysql/marketshare/

14. MySQL Ownership: MySQL AB Founders The company was founded in Sweden by two Swedes and a Finn: David Axmark, Allan Larsson and Michael "Monty" Widenius who have worked together since the 80's. MySQL AB is the sole owner of the MySQL server source code, the MySQL trademark and the mysql.com domain worldwide. The company is privately held and without debt, and it is financed by venture capital since July 2001. • Source: http://www.mysql.com/company/

15. Products/Services offered: • MySQL 5.0 Pro Certified Server • Business critical database applications for enterprise organizations, & most reliable and secure version of MySQL. • MySQL 5.0 delivers new enterprise features, including: • ACID Transactions to build reliable and secure business critical applications • Stored Procedures to improve developer productivity • Triggers to enforce complex business rules at the database level • Views to ensure sensitive information is not compromised • Information Schema to provide easy access to metadata • Distributed Transactions (XA) to support complex transactions across multiple databases in heterogeneous environments • Source: http://www.mysql.com/products/database/mysql/

16. Products/Services offered: • MySQL Cluster: • Open source database with a fault tolerant database clustering architecture to help deliver mission-critical database applications with 99.999% availability. • Enables you to: • Designed for 99.999% Availability • High Performance Only a Main Memory Database Can Deliver • Extremely Fast Automatic Failover • Flexible Distributed Architecture with No Single Point of Failure • Significantly Reduce Costly Downtime • Lower Maintenance Costs • Easy-to-use Administration • Services and Support • Source: http://www.mysql.com/products/database/cluster/

17. Products/Services offered: • MySQL MaxDB: • Formerly known as SAP DB and is certified for SAP/R3 • Resulting from a strategic alliance with SAP to develop and market open source database for SAP/R3. • Primarily used for SAP-certified open source database for OLTP and OLAP usage. • Offering high reliability, availability, scalability for large Enterprise-level business environments • Today, about 6,000 customer installations are using MaxDB technology globally, including Toyota, Intel, DaimlerChrysler, Braun-Gillette, Bayer, Colgate, Yamaha, and Deutsche Post (the German Post Office). • Source: http://www.mysql.com/products/database/maxdb/

18. Products/Services offered: • MySQL Network: • Enterprise-grade software for business applications. • Including support and service to ensure highest levels of reliability, security, and uptime. • Guidance in the development of business critical applications using MySQL. • Including: • MySQL Pro Certified Server: OLTP & Data Warehousing • Software Update Advisor: Automatic notification • Technical Alert Advisor: Guide to security of infrastructure • Maintenance updates and upgrades: Automatic updates • Comprehensive knowledge base library: Fast, concise, IT info • 24 x 7 production support services: MySQL expert support • Source: http://www.mysql.com/network/

19. Role of Database Software in Product Portfolio: • Database management is the main focus of MySQL. • MySQL AB aims to provide the easiest and most used servers in the world. • Example: Business Benefits from MySQL • Reduces database licensing costs by over 90% • Cuts system downtime by 60% • Lowers hardware expenditure by 70% • Reduces administration, engineering and support costs by up to 50% • Delivers less complicated solutions that complement existing corporate database such as Oracle, IBM DB2, and Microsoft SQL Server • Source: http://www.mysql.com/company/

20. Microsoft SQL Server • Origin • Microsoft, Sybase and Ashton-Tate wanted to enter the enterprise database market • SQL Server 4.2 combined the core code from Sybase with contributions from Microsoft and Ashton-Tate • SQL Server 2000 • Smaller applications • Fewer features • 2 Algorithms for data mining Data business; coming to a server near you; SQL the sequel. 2005. Computing. (November) Lexis-Nexis. Online. 29, May 2005. Caton, Michael. 2005. Server 2005 Options. eWeek. (December) Lexis-Nexis. Online. 29, May 2005. McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis-Nexis. Online. 29, May 2005.

21. Microsoft SQL Server • SQL Server 2005 • Attempt to compete with IBM and Oracle • Improves on SQL Server 2000 in every category • High-Availability – Database Mirroring • Disaster Recovery – Online Restore Capability • Data Mining – Ten Algorithms • 38% Faster • Free express edition McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis-Nexis. Online. 29, May 2005.

22. Microsoft SQL Server • Comparison • Easier to use • Less expensive • Designed for smaller applications • Not as fast (1 million transactions per minute compared to 3.2 million tpmC by IBM) McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis-Nexis. Online. 29, May 2005. Mohamed, Arif. 2005. SQL Server 2005 been worth the wait? Computer Weekly. (November) Lexis-Nexis. Online. 29, May 2005.

23. IBM • Who they are -International Business Machine -One of the more prominent businesses in American history -A truly international firm -5 employees have been awarded Nobel Prizes

24. IBM Products • Early products include time-keeping systems, weighing scales, and punch card equipment • Been involved with everything from military rifles, accounting systems, logistics, personal computers, software, and much more • Recently been steering away from software and hardware toward consulting

25. IBM Database Market • Currently 2nd, above Microsoft, and below Oracle – • Revenues of approximately 3.1 billion dollars which is about 3.5% of its total revenue • Microsoft has been growing at a much larger rate lately

26. IBM Products • Smaller, more-specialized products like Cloudscape, Redbrick, and Universe • Db2 its biggest product • Db2 warehouse edition • An object relational database • Deployment on computers of any size • Design studio • Administration console

27. ERPs • Enterprise resource planning systems • Management information systems (MISs) that integrate and automate • ERP is your infrastructure foundation and the technology and skills to help ensure your systems work together efficiently. • ERP connects customers, suppliers, partners and employees to business processes in real time. • SAP is the largest ERP provider! http://www-03.ibm.com/solutions/businesssolutions/erp/index.jsp

28. Any Questions… ?