SEM1 4.04 A - Promotion

1. SEM1 4.04A - Promotion • PE - Employ sales-promotion activities to inform or remind customers of business/product • PI – Design a program for an event • PI – Create and issue script for game-day promotions

2. Purposes & Considerations for creating an event program Purposes Considerations Layout: Easy-to-find information about the game – easy to read Attracts attention and keeps fans interested Contains space for ads Must match theme Must relate to target market Ads and programs • Provide event/game info to allow fans to follow easily • Promote the team or venue • Promotional tools • Keepsake/Souvenir • Reminds fans of the team & encourages them to attend more games - autographs • Advertisements • Generates more revenue for the event

3. Components of event programs • Cover/back design and elements • Information about the event • Players, coaches, cast or crew • Statistics, rules, history • Schedule, guests, promotional events • Information about the organization • Costs of the program • Price – Size - Quality

4. Technology used in Event Programs • Desktop publisher • Word processor • Photo editor • Graphics creator • Photoshop

5. Procedure for creating an event program • Write a List of Contents and Components to include • Create Front Cover • Name of the event • Logos or names of main sponsors • Other relevant information (date, venue) • Create Back Cover • Trademark Information • Advertisement for future events • Decide on STYLE (Font, colors, and layout) 5. Create Contents Page

6. Procedure for creating an event program 6. Create other pages as Promotional Tools • Articles about performers • History of venue/team/event • Photos of previous events 7. Layout the Advertisements • Match ads to relevant content • For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event • Proofread/ Edit for error • Print

7. Game-day Script Term: written text of a play, movie, radio or television broadcast – what/how promotional events take place/presented Content of a Script Why use a Script Organization What, when, where, who, how Communication Directions for event presentation and staff Timing Programming Incorporating audio and visual elements • Audio Elements • Video Elements • Event – time - place • Promo announcements • Celebrity appearances, contests, give-a-ways, fan recognition – adds excitement to the event!!!

8. Considerations of scripts • Announcers must read script in smooth, professional way • Before the event: • Script writer and announcer should review script • Need to identify any name(s) that may need special pronunciation • Make sure all parties are on the “same page” • Text should be clearly written • Double-spaced • Key points should be bold.

9. SEM1 4.04 Activity Students work in a group of 4 and create an EVENT PROGRAM for an event/game of your choice. You need to research what different programs look like for your event and follow the guidelines below to create a tangible program to be presented to the class. NOTE: each student must be engaged and group must include an index noting exactly what the students completed for the project • Write a List of Contents and Components to include • Create Front Cover • Create Back Cover • Decide on STYLE (Font, colors, etc.) • Create Contents Page • Create 2 other pages as Promotional Tools • Layout the Advertisements • Proofread/ Edit for error • Final Creation