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St. Francis Tulsa Tough

St. Francis Tulsa Tough. By Holly Mayhall & Mary Mandeville. What is Tulsa Tough?.

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St. Francis Tulsa Tough

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  1. St. FrancisTulsa Tough By Holly Mayhall & Mary Mandeville

  2. What is Tulsa Tough? • “The Saint Francis Tulsa Tough is a three day cycling festival designed to promote fitness and healthy lifestyle while showcasing the beautiful city of Tulsa, Oklahoma. Tulsa Tough offers events and spectating opportunities for everyone with professional and amateur races, recreational and tour rides, live music and vendors in one action packed weekend.” -Tulsa Tough website

  3. About Tulsa Tough • Started in 2005 • Developed by the Tulsa Sports Commission and Tulsa Wheelman • Supported by corporate sponsorship • In 2008, the women’s pro races were selected by USA Cycling to be on the National Racing Calendar • The men’s and women’s races are now featured on the calendar each year

  4. Rides • Features two days of Gran Fondo rides ranging from 24 to 127 miles. • These are referred to as tour rides, showcasing Oklahoma’s beautiful landscapes.

  5. Saturday Gran Fondo • Heads south and southwest through Jenks, Kiefer, Kellyville, Keystone and Sand Springs.

  6. Sunday Gran Fondo • Three routes take riders up north to Sperry, Skiatook, Vera, Ochelata, Barnsdall and Avant

  7. Races • There are threedays of races with separate men and women’s categories • Cash prizes for winners

  8. McNellie’s Blue Dome Criterium • Takes place on Friday night • Consists of Men’s Cat 3, Women’s Pro ½, Men’s ½ and the Men’s Pro/1

  9. Brady Village Criterium • Takes place on Saturday of event • Offers something for all skill levels • Designed for to be family-friendly with races, rides, activity zones and events for the kids

  10. Riverview Criterium • Tulsa Tough’s most grueling course • Races consists of infamous Cry Baby Hill • Runs along the Arkansas River

  11. Tulsa Townie and Festivals • Family activity • Not a competitive race • Only 8 miles • FREE! • Street vendors, bands, artisans and more

  12. Problem Statement • There are not enough amateur riders in the 2012 Tulsa Tough rides.

  13. Situational Analysis • Tulsa Tough has gained national attention in the cycling community and more than quadrupled its overall participants in the past few years • Promotes economic growth for the city of Tulsa • While Tulsans have expressed frustration with the disruption in traffic during the event, overall, the general public is happy to support Tulsa Tough and cheer on the cyclists

  14. Goal • Our goal is to gain more riders for the 2013 Tulsa Tough amateur rides by converting spectators into participants.

  15. Objective • To increase riders for the 2013 Tulsa Tough by 10% compared to the 2012 event.

  16. Target Audience • Fans/spectators • Families

  17. Key Messages • Biking is a fun way to help lead a healthy, active lifestyle. • Participating in the Tulsa Tough is a great way to strengthen biking skills and meeting new people who share a common interest in cycling.

  18. Reasons People Might Not Ride • Bikes and equipment are expensive with prices for the average race bike ranging from $300 to $1000 • The cycling community is very exclusive • People may not know where to start and races and rides like those of Tulsa Tough require months of training

  19. Strategies • Posting information on the website and social media outlets • Distributing flyers to and partnering with bike shops around Tulsa

  20. Tactics • Partnering with bike shops in Tulsa to establish a beginners training program in which people are able to rent bikes from the shop and train toward riding in the 2013 Tulsa Tough • Partnering with one of the several bike shops in Tulsa to raffle off a bike in which fans can enter to win during the 2013 Tulsa Tough • Consistently updating the Tulsa Tough twitter and Facebook accounts to offer complementary merchandise for each time someone signs up to volunteer; for example, free T-shirts, water bottles, bike gear, etc.

  21. Volunteering • While our main goal is to gain more riders, another great way to get involved is to volunteer • We hope to generate interest in riding by promoting volunteering • Volunteering areas consist of helping with registration, handing out water, being at finish line to cheer on winners, etc.

  22. Evaluation/Measurement • We will measure our success by comparing how many new participants have registered for the 2013 Tulsa Tough compared to the 2012 event, as well as the number of volunteers.

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