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Enhanced CPC. Increase ROI on your CPC campaigns.

Discover how Enhanced CPC on Google AdWords can boost your ROI by automatically adjusting bids based on conversion likelihood, leading to increased profits and more value from your ad budget. Learn how it works, why it's beneficial, and how it differs from Conversion Optimizer.

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Enhanced CPC. Increase ROI on your CPC campaigns.

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  1. Enhanced CPC.Increase ROI on your CPC campaigns.

  2. What is Enhanced CPC? Enhanced cost-per-click (CPC) is a bidding feature on Google AdWords, it increases and decreases your bids automatically based on the likelihood of your ad converting This way, you get more value from your ad budget How itworks What? Why? Difference Conclusion

  3. Why use Enhanced CPC? • Increase profitsIt automatically bids more when you're likely to see a profitable click, and less when you're not • It allows you to experimentIt monitors its impact on your campaign by leaving a percentage of your bids untouched £ € $ € £ How itworks What? Why? Difference Conclusion

  4. How does it work? • Enhanced CPC will increase your max CPC bid by up to 30%* when it sees a good opportunity for better conversion rates • It may also lower your max CPC by any amount (even more than 30%*) if it determines a conversion isn't likely, so you'll pay less for clicks that convert less How itworks What? Why? Difference Conclusion *Source: Internal Google Data. Last updated July 2012.

  5. How is Enhanced CPC different from Conversion Optimizer? Enhanced cost-per-click • Works with all your campaign settings and max CPC bids • Can raise bids by up to 30%* • Works with third-party bidding systems Conversion Optimizer • It lets you set either a target CPA or max CPA • Freedom to set CPC bid for each auction • May not work with some API** - based bid management solutions How itworks What? Why? Difference Conclusion

  6. Conclusion. Enhanced CPC can help you increase your conversions Increase in conversions leads to increased profits What? Why? How itworks Difference Conclusion

  7. Thank you. If you have any queries or would like help setting up Enhanced CPC please contact: www.mrkt360.com

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