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HOW TO NEGOTIATE BIGGER BUDGETS

Learn how to effectively negotiate higher budgets for short-form digital content production. Discover strategies to maximize rates based on experience, quality, context, and equipment used to secure better compensation. Enhance your credibility and boost your earnings in the competitive digital content space.

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HOW TO NEGOTIATE BIGGER BUDGETS

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  1. HOW TO NEGOTIATE BIGGER BUDGETS • SHORT FORM DIGITAL CONTENT

  2. QUICK NOTE:

  3. QUICK NOTE: - SHORT FORM CONTENT MADE FOR THE WEB

  4. QUICK NOTE: - SHORT FORM CONTENT MADE FOR THE WEB - ONE PERSON CREWS

  5. QUICK NOTE: - SHORT FORM CONTENT MADE FOR THE WEB - ONE PERSON CREWS - 60 SEC TO 5 MIN

  6. HOW NETWORKS BUDGET

  7. HOW NETWORKS BUDGET THEY HAVE SET ONLINE BUDGETS

  8. HOW NETWORKS BUDGET THEY HAVE SET ONLINE BUDGETS THE OPERATE WITHIN A BUDGET RANGE

  9. HOW NETWORKS BUDGET $500 - $1200 $700 - $1500 $500 - $3000 $500 - $2000 $300 - $700 $1000 - $1800 $200 - $400 AJ+ New York Post Univision Great Big Story (CNN) Fusion Discovery Digital Networks Now This

  10. HOW NETWORKS BUDGET NETWORKS KEEP BUDGETS CONSISTENT

  11. HOW NETWORKS BUDGET NETWORKS KEEP BUDGETS CONSISTENT MOST PAY BASED ON FLAT FEES (NOT DAILY RATES)

  12. HOW TO NEGOTIATE

  13. HOW TO NEGOTIATE WE NEGOTIATE THE BEST POSSIBLE RATE WITHIN THE RANGE

  14. HOW TO NEGOTIATE WE NEGOTIATE THE BEST POSSIBLE RATE WITHIN THE RANGE $700 $3500

  15. HOW TO NEGOTIATE [ASSETS AND VARIABLES]

  16. HOW TO NEGOTIATE [ASSETS AND VARIABLES] 1) EXPERIENCE & QUALITY OF PORTFOLIO 2) CONTEXT AND DIFFICULTY 3) EQUIPMENT USED

  17. EXPERIENCE & QUALITY OF PORTFOLIO

  18. EXPERIENCE & QUALITY OF PORTFOLIO - MORE EXPERIENCE WITH LARGER NETWORKS MEANS CREDIBILITY IN THE EYES OF THE STORY EDITOR

  19. EXPERIENCE & QUALITY OF PORTFOLIO - MORE EXPERIENCE WITH LARGER NETWORKS MEANS CREDIBILITY IN THE EYES OF THE STORY EDITOR - WHEN TO BRING UP: DURING THE STORY PITCH

  20. EXPERIENCE & QUALITY OF PORTFOLIO - FIND THE STRENGTHS OF YOUR PORTFOLIO. WHAT’S THE BEST WORK YOU’VE PRODUCED?

  21. EXPERIENCE & QUALITY OF PORTFOLIO - FIND THE STRENGTHS OF YOUR PORTFOLIO. WHAT’S THE BEST WORK YOU’VE PRODUCED? - HAVE YOU PRODUCED PIECES IN DIFFERENT COUNTRIES? INTERNATIONAL EXPERIENCE IS HIGHLY VALUABLE

  22. CONTEXT AND DIFFICULTY

  23. CONTEXT AND DIFFICULTY THIS IS AN OBJECTIVE, TANGIBLE VARIABLE.

  24. CONTEXT AND DIFFICULTY THIS IS AN OBJECTIVE, TANGIBLE VARIABLE. - WORKING IN A CONFLICT ZONE?

  25. CONTEXT AND DIFFICULTY THIS IS AN OBJECTIVE, TANGIBLE VARIABLE. - WORKING IN A CONFLICT ZONE? - INHERENT RISKS IN THE AREA? (THEFT, KIDNAPPING)

  26. CONTEXT AND DIFFICULTY THIS IS AN OBJECTIVE, TANGIBLE VARIABLE. - WORKING IN A CONFLICT ZONE? - INHERENT RISKS IN THE AREA? (THEFT, KIDNAPPING) - TRAVELING NECESSARY?

  27. CONTEXT AND DIFFICULTY THIS IS AN OBJECTIVE, TANGIBLE VARIABLE. - WORKING IN A CONFLICT ZONE? - INHERENT RISKS IN THE AREA? (THEFT, KIDNAPPING) - TRAVELING NECESSARY? - INTERPRETERS NEEDED?

  28. EQUIPMENT USED

  29. EQUIPMENT USED - NEWER/UPDATED EQUIPMENT WILL BE MORE VALUABLE

  30. EQUIPMENT USED - NEWER/UPDATED EQUIPMENT WILL BE MORE VALUABLE - THE MORE GADGETS YOU USE IN THE STORY, THE HIGHER THE EDITOR WILL GO ON THE BUDGET (BUT JUSTIFY IT)

  31. SUMMARY

  32. SUMMARY EXPERIENCE + QUALITY OF WORK = CREDIBILITY

  33. SUMMARY EXPERIENCE + QUALITY OF WORK = CREDIBILITY CONTEXT & DIFFICULTY = BOOST BUDGET

  34. SUMMARY EXPERIENCE + QUALITY OF WORK = CREDIBILITY CONTEXT & DIFFICULTY = BOOST BUDGET UPDATED EQUIPMENT = TANGIBLE VALUE

  35. SUMMARY EXPERIENCE + QUALITY OF WORK = CREDIBILITY CONTEXT & DIFFICULTY = BOOST BUDGET UPDATED EQUIPMENT = TANGIBLE VALUE {MORE MONEY PER PIECE}

  36. QUICK TIP IF THE RELATIONSHIP ALREADY EXISTS, IT’S OK TO BRING UP YOUR VALUE AND REQUEST AN INCREMENT IN YOUR SUBSEQUENT WORK

  37. QUICK TIP IF THE RELATIONSHIP ALREADY EXISTS, IT’S OK TO BRING UP YOUR VALUE AND REQUEST AN INCREMENT IN YOUR SUBSEQUENT WORK “I’M GLAD YOU’VE BEEN ENJOYING THE PIECES AND THAT MY WORK HAS BEEN PERFORMING WELL ONLINE. I UNDERSTAND YOU HAVE A BUDGET RANGE TO ADHERE TO. WOULD YOU BE OK WITH UPPING THE BUDGET TO (MAX AMOUNT OF BUDGET RANGE) ON MY NEXT PIECE?”

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