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Embracing the Growth and Trending Demand of E-Commerce in Malaysia

Explore the growth and milestones of e-commerce in Malaysia, along with the initiatives taken by the government. Learn about the Malaysia Trustmark, National E-Commerce Strategic Roadmap, and privacy concerns in cross-border trade.

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Embracing the Growth and Trending Demand of E-Commerce in Malaysia

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  1. Embracing The Growth and Trending Demand of E-Commerce in Malaysia DatoDrAmirudin Abdul WahabCEO Cybersecurity Malaysia16 December 2017APEC ECBA, Chengdu, China

  2. Content • The growth and milestone of eCommerce in Malaysia • Among the Initiatives by Government • Malaysia Trustmark • National E-Commerce Strategic Roadmap • Privacy Concern in Cross-Border • Privacy protection between local authority and APEC Privacy Framework

  3. Growth and Trend Demand

  4. Growth and Trend Demand of E-Commerce in Malaysia 2011 Malaysia Trustmark established

  5. Growth and Trend Demand

  6. Malaysia Trustmark Establishment Memorandum Jemaah Menteri from Ministry of International Trade and Industry MITI:ID/DP(R) 427/1Jld.24(12) - 19 Nov 2010 “The establishment of Malaysia Trustmark aims to increase the use of e-Commerce and facilitate e-Payments. Public agencies and companies conducting e-Commerce and e-Payment operations should apply for Trustmark Malaysia certificates and logos. Malaysia Trustmark will be given to public agencies as well as companies that have achieved the established standards and compliance. ”

  7. World Trustmark Alliance (WTA) Malaysia is one of the World Trustmark Alliance (WTA) member, an organization with mutual interest that work together to promote trustworthy e-commerce environment. WTA members work towards the harmonization of the good e-commerce Code of Conduct, promote cross-border cooperation in recognizing Trustmark members, privacy protection and dispute resolution. http://worldtrustmark.org/index.php

  8. Malaysia Trustmark Principles TL1, TL2 & TL3 has all principles. Difference is the Security Domain Checklist

  9. Benefits to e-Commerce Merchant

  10. National eCommerce Strategic Roadmap (NeSR) • NeSRwas officially launched by the Prime Minister of Malaysia in 13 October 2016. • 6 thrust areas are developed to support the following objectives: • Doubling e-Commerce growth • Supportive Governance framework

  11. 6 Thrust Areas in NeSR

  12. Digital Free Trade Zone (DFTZ) • Digital Free Trade Zone (DFTZ) was launched on 3 November 2017 • The DFTZ is established to facilitate seamless cross-border trade and enable local businesses to export their goods with a priority for eCommerce. • http://1dftz.com/

  13. DFTZ Physical Zone Virtual Zone

  14. DFTZ

  15. Privacy Concern in Cross-Border Trade

  16. Bridging the Gap in Cross-Border Privacy • Merging the PDPA implementation with APEC Privacy Framework under APEC Cross-Border Privacy Rules system (APEC CBPRs) • Privacy Enforcement Authorities (PEA) from Malaysia need to participate in the APEC Cross-border Privacy Enforcement Arrangement (CPEA) • Accountability Agent (AA) will be appointed to assess and certify the information controller

  17. Key Initiatives for e-Commerce in Malaysia MITI & MDEC KPDNKK (CPA 1999) KPDNKK – Ministry of Domestic Trade, Co-operatives and Consumerism KKMM – Ministry of Communications and Multimedia MDEC – Malaysia Digital Economy Corporation CSM – CyberSecurity Malaysia CPA – Consumer Protection Act PDPA – Personal Data Protection Act E-Commerce APEC CSM KKMM (PDPA 2010)

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