By ( DR ZUL ) Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff, & PDE, Cambridge, UK)

1. ENTERPRISING COMMUNICATION(KOM 3433) By (DR ZUL) Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff, & PDE, Cambridge, UK) Director, Centre of Entrepreneurial Development & Graduate Marketability (CEM) Assoc. Prof. in Corporate & Organizational Communication

2. LET’S TALK! Step into my office at FBMK or CEM Speak/text to me at 0192373973 Log on to http://www.lms.upm.edu.my Like me at Zulhamri Abdullah zulhamri@hotmail.com

3. Learning Outcomes • menghuraikan budaya keusahawanan komunikasi serta sifat keusahawanan (C5) • menghasilkan rancangan perniagaan yang telah dikenal pasti dan dinilai potensinya (P3) • melaksanakan aktiviti keusahawanan (A4) • mempamerkan bakat keusahawanan dalam kerja berpasukan (KK)

4. Methods of Teaching & Learning • Lecture based (1 – 1 ½ hours), Note: there are 12 chapters to be addressed; 100% attention needed - one way (80%)/two way comm (20%). • Interactive based (10 - 15 minutes) – informal discussion in the class; in the CLASS, lecturer is your “FRIEND” – two way comm. • Student Centered Learning (1-2 hours) : Note: Working independently in the small groups (not more than 2 members of the project group) & write 1 page-report for each SCL activity. Always bring SCL report to the class for any discussion. DO NOT SUBMIT YOUR REPORT but prepare for discussion. Reminder: Your SCL report is also a part of your lecture notes. • Tutorial based (30 minutes or 1 hour): Small group discussion/Presentation/Reading seminar/Problem based learning/Case study. • Group Assignments: develop the coordination of the group (who is doing what?) & clarify solid responsibility of members. (If any) group leader reports any problems to the Class Monitor. Lecturer has empowered class monitor to run group project for that semester. • Assignment presentation (15-20 minutes): Note: Every member takes opportunities to present his/her outputs.

5. Most People Learn… • 10% - reading • 20% - hearing • 30% - seeing • 50% - seeing & hearing • 70% - talking over with others (about key concepts) • 80% - what they use & do in real life • 95% -teaching others

6. SYNOPSIS • The course covers the concepts and principles of entrepreneurships communication. Ethics of entrepreneurships, promotion and publicity, market research, innovation of entrepreneurships, and financial analysis are emphasized

7. TEACHING TOPICS • Pengenalan kepada komunikasi keusahawanan - asas keusahawanan - kepentingankomunikasikeusahawanan • Konsepdanpembangunankeusahawanan- perkembanganduniakeusahawanan - konsepkomunikasikeusahawanan • Peluangdanrancanganperniagaan- Perancanganberstrukturuntukmemulakanperniagaan • Praktikumkeusahawanan- kepentinganpraktikumkeusahawanan • Etika keusahawanan - kepentingan kod etika keusahawanan

8. Kajian pasaran - kajian awal untuk mngetahui permintaan pasaran • Aktadanperundangankeusahawanan- kepentinganaktadanperundangankeusahawanan • Kreativiti dan inovasi keusahawanan - keperluan kreativiti keusahawanan • - keperluaninovasikeusahawanan • Analisiskompetensikeusahawanandiri- personalitidiriparausahawan • - keperluananalisiskompetensidiri • Peluang perniagaan melalui Internet - penerokaan peluang perniagaan di Ebay dan Amazon • Analisis teknik am pengurusan dan perakaunan - pentaksiran risiko dan ancaman perniagaan - keperluan analisis teknik pengurusan - penilaian teknik pengurusan perniagaan

9. KOM 3364 ASSESSMENT(30% Final Exam : 70% course work)

10. Entrepreneurial Project DESCRIPTION OF ASSIGNMENTS • (A) PROJECT PROPOSAL - 10% • Presume that your group is a private consultancy/firm. Your ‘firm’ is asked to plan and execute a ProJECT for an International Group Inc. The ideal number of group is btw 5 students only (must be multiracial – Malay/Chinese/Indian). • Who’s your client? • What is the ProJECT name? • How do you lead and execute the project? • Location???

11. Project Proposal Format

12. Project Description • Core business activity (One activity only) • Choose the project name • Name a client for this project • Purpose & objectives of project • Description of project activity • Gantt chart • Promotion & marketing • Financial aspect • Benefit/significant of the project

13. DESCRIPTION OF ASSIGNMENTS Assignment Description: • The objective of the group project is to conduct a ProJECT on specific contemporary issues, challenges and questions that were presented during the course. Please choose ONE activity that you care about an interest you. • (A) Press Conference   e.g. Protest of nuclear, • (B) Product Presentation e.g. Introducing IPAD from Apple • (C) Launch of organisation/building   e.g. Launch of new hotel or resort • (D) Forum/seminar e.g. Forum on CSR

14. 2# Criteria/scheme for Project Report • Criteria of Full Project Report: • Executive summary • Vision, Mission, Logo; • Structure of firm • Position/responsibilities of members • Core business activity • Financial report • Challenges/problem encountered • Conclusion • Estimation of paper length: about 15 pages.

15. References • Abdul Aziz Yusof. (2003). PrinsipKeusahawanan. KualaLumpur: Pearson Education. • Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2005).Entrepreneurship. (6th ed.). Singapore: McGraw-Hill. • Kuratko, D. F. & Hodgetts, R. M. (2007). Entrepreneurship Theory, Process & Practice. (7th ed.). Thompson South-Western • Lambing, P. A. & Kuehl, C. R. (2007). Entrepreneurship. (4th ed.). New Jersey: Pearson Education. • Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. (2nd Pacific Rim Edition). Australia: John Wiley & Sons Australia Ltd.

16. Administration • Appointing Class Monitor • Breaking into groups • Appointing a leader/head in each group • Developing mentor-mentee system • 100% commitment & cooperation • Class activities – teamwork.

17. ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows: Marking Criteria Marks 1. Content 30 2. Organization 30 3. Presentation 20 4. Style 20 Total: 100%

18. ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations. Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

19. EXAMINATION • MID-TERM EXAM: • OBJECTIVE/SUBJECTIVE • FINAL EXAM: • OBJECTIVE/SUBJECTIVE • Recall questions; multiple choices; true & false • The question based on understanding, reasoning, application, and synthesis. • General knowledge is strongly needed

20. The House Rules • Plagiarism –Boom! • No mobile phones during sessions (calls, texts, emails, laptops, ipads/pc tabs etc) • Drink 2 litres of water per day • Let us keep our workspaces tidy • Online learning course packs • Emergency exits and procedures

21. CONTACT DETAIL • *Consultation hours: TUE 2.00-5.00PM (preferably by appointment) • Room no: B 029, Jab Kom, FBMK • Room CEM* (often here) • TEL: 03-8946 8775 / 89471336 Or 019-2373973 • *EMAIL: zulhamri@fbmk.upm.edu.my • My FB & LMS