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Negara Brunei Darussalam

Negara Brunei Darussalam. (The Country of Brunei: Abode of Peace). Brunei 101 for AEC Marketers. Total population 422,700 (as of 2011 ). World’s 6 th Purchasing Power Parity (PPP ) . Targeted 10% Niche + High End.

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Negara Brunei Darussalam

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  1. Negara Brunei Darussalam (The Country of Brunei: Abode of Peace)

  2. Brunei 101 for AEC Marketers Total population 422,700 (as of 2011) World’s 6th Purchasing Power Parity (PPP) Targeted 10% Niche + High End Source: “Brunei Darussalam Key Indicators” Department of Statistics, Economic Planning and Development, Prime Ministers Office, Brunei Darussalam

  3. Customize Product to the Culture • One of the oldest kingdoms of the region (600+) • Islam has a great influence on the country's culture, customs and tradition • Take pride in their religion • Business Closed: Friday – Sunday • No public gathering after 11pm • Family Oriented • Islanders - living with the sea • Hofestade’s implication Sultan High power of distance High collectivist High uncertainty avoidance What should we sell ??? Samui Thailand Source: “Brunei Darussalam Key Indicators” Department of Statistics, Economic Planning and Development, Prime Ministers Office, Brunei Darussalam

  4. Marketing Mix: The Darussalam Chateau • High-end Islamic family villa in Samui Thailand targeting: • High-end Bruneian family/individuals • Business people who travel to Thailand

  5. Marketing Communications • Create awareness of new Islamic villa in Samui Thailand to Bruneians • Spreading consistency message to all comm. touch points Source: http://www.studentsoftheworld.info/penpals/stats.php3?Pays=BRU*, https://www.cia.gov/library/publications/the-world-factbook/geos/bx.html, Brunei Times on Islamic Tourism Exopo, http://www.socialbakers.com/facebook-statistics/brunei

  6. Marketing Communications Approach • Islamic social figure (Spokesperson) • Have event organizer to spread the words to high-class Bruneians • Acquire customers and to be “Testimonials” to confirm that the villa is Islamic oriented

  7. Market Entry (Penetration) AEC & Foreign Ownership of Property A foreign property owner residing outside Thailand – 15% tax on rent • AEC benefit: Foreigner can purchased the property in his own name • For a foreigner to pay less than 15% tax on rental income, the first step will be to file personal income tax returns with the Thai Revenue Department to declare the rental income. The withholding tax deducted from rents can then be used as a tax credit to offset the tax payable on the return. • Taxpayer can earn net income up to Baht 150,000 (approx. USD 4,500) in a tax year and not pay income tax in Thailand. Tax scales for residents and non-residents are the same in Thailand.

  8. Market Entry (Penetration) Alliance/Partnership in Brunei – Thailand • Thai Airways to have direct Brunei-Samui Flight • TAT to promote new Islamic villa in Brunei • Cruise trip from Brunei to Samui • Golf court/Beauty Clinics – Bruneians seek and enjoy such activities • Halal food manufacturers/restaurants – recent cooperation between Thailand and Sultan of Brunei • Thai food products such as durian and other agricultural product – Bruneians are attracted by Thai agriculture products. They even value it more after experiencing shortage during our flood last year * Source: www.mcot.net/cfcustom/cache_page/265642.html*, http://thailand.prd.go.th/view_news.php?id=6350&a=2

  9. What make the Darussalam Chateau different?

  10. Q & A

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