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agency 360

agency 360. who are we - features. full service advertising agency extensive experience with local, regional, state, national & international brands around the globe extensive B2B and B2C experience across all primary industry verticals online and offline

dean-holt
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agency 360

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  1. agency 360

  2. who are we - features full service advertising agency extensive experience with local, regional, state, national & international brands around the globe extensive B2B and B2C experience across all primary industry verticals online and offline affordable advertising solutions for SMBs or large brands interested in premium services at a fraction of the cost

  3. who we are - benefits we will systematically, statistically and strategically optimize any initiative with the goal of increasing effectiveness across ALL of your online and offline engagements we will prove value in any initiative you engage us with, that is our commitment to you and your organization

  4. brands (just a few…)

  5. media

  6. core services • analytics • advertising optimization technologies • brand management • keyword research • marketing analysis • search engine optimization • social media • user experience optimization • website design

  7. organic team structure YOU marketing account management creative development interactive marketing strategic planning research

  8. organic team structure & services account management creative development interactive marketing strategic planning research advertising planning & placementdirect response marketinge-commerce web site developmentelectronic inquiry generationsearch engine marketingsearch word buyingsite optimizationweb site (static & content managed)website consulting & analytics brand positioning & devcall trackingcampaign performancecompetitive researchconsumer segmentation corporate identitycross-channel marketing focus groupslogo developmentmall interceptsmedia performance forecastingsales propensity mapping satisfaction studiessplit run testingsurvey development & managementSWOT Analysis art directionbroadcast production supervision copywritingconcept developmentcontent analysisdesign & illustrationforms & survey designprepress productionpublic relationsspecial events & promotionstemplate design & modificationtesting and analysis competitive ad trackingmedia recommendationsmedia ranking reportsmedia spending summariespromotion and incentive program budget analysis & reportinghispanic marketing market planning media planningmedia buyingmedia proofingtrademark infringement

  9. why us online and offline keywords are critical we don’t guess

  10. process keyword list of tens of thousands test those keywords live in google bucket keywords targets craft & manage performance provide monthly accountability report

  11. so where do we go from here? analytics advertising optimization technologies brand management keyword research marketing analysis analytics - do you know how many prospects come to your site monthly? what they are looking at? where they are coming from? where your site is lacking? what keywords are driving the most traffic? what the next steps for improvement are? adops - how are you measuring success? are you automatically tracking leads (calls and clicks)? do you know your average order size and what products are driving real value at the ad level? brand management – have you had a 3rd party take an unbiased look at your marketplace and your positioning within that marketplace against competitors and trends keyword research – have you built out a HUGE keyword list of ALL the potential keywords your prospects maybe using to find you and tested it to know for sure (actual - not estimate)? do you know that target keyword list by heart or access it quickly on your computer? marketing analysis - how do we acquire new customers and make our current customers more profitable? what should we be spending on advertising as it relates to sales? which parts of our advertising is working? which isn’t? are we capitalizing on the trends in the industry and avoiding pitfalls? what is our competition doing that’s making them successful? is our brand positioned properly now and for the future? are we optimizing our media based on performance independently and cooperatively?

  12. so where do we go from here? search engine optimization social media user experience optimization website design search engine optimization – are you seeing the volume of business you’d like to see from the web? are you found where you’d like to be when you execute a search? social media – have you dipped your toe into social media environment and confused about how to drive revenue from it? do you have a social media strategy based around adding value to your specific written target market? user experience optimization – are you actively changing up website features, layouts, page visibility, flow & navigation structure, graphics and links based on how people are using the site? website design – time for a redesign? does the website communicate the best of your organization properly in your marketplace today? are there competitors answering your prospects questions better?

  13. thanks!

  14. search engine marketing program keyword list of tens of thousands test those keywords live in google bucket keywords targets craft & manage performance provide monthly accountability report

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