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Multiple regression:

Multiple regression:. Yi = B 0 + B 1 X 1 +B 2 X 2 + B 3 X 3 +e where each of the Betas estimate the effect of one independent variable. This allows the regression to "control" for each of the other factors simultaneously

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Multiple regression:

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  1. Multiple regression: • Yi = B0 + B1 X1 +B2 X2 + B3 X3 +e • where each of the Betas estimate the effect of one independent variable. • This allows the regression to "control" for each of the other factors simultaneously • e.g., control for exercise, eating habits, AND fish consumption on heart attacks. Marketing Research

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  3. Example: Class marks Marketing Research

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