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Project Lynx. Communications Package November 2, 2004. Background. The Opportunity statement Achieve sustainable global competitive advantage by implementing targeted improvements in supply chain processes, tools and organizations Project Lynx:
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Project Lynx Communications Package November 2, 2004
Background • The Opportunity statement • Achieve sustainable global competitive advantage by implementing targeted improvements in supply chain processes, tools and organizations • Project Lynx: • Has its roots in a NA study conducted by consulting company, Matrikon. • Had used Matrikon previously in the UK and were very impressed with the results. • We believed the recommendations from the study could be successfully applied world-wide. • We are in Phase 2 of CPDEP, target mid- Feb to move to Phase 3
Key Message • Project Lynx: • Links capabilities to consistently • win in the marketplace • People • Processes • Organization • Technology • Links the Globe • All regions • Share best practices Organization Process Technology • Links past, present and future • Past: closes the book on transformation benefits • Present: umbrella project for all our current efforts • Future: build sustainable capabilities to win in the marketplace
NA SCM Program Summary * SMIS Replacement Budgeted Elsewhere
Matrikon’s advice on developing path forward • Critical Items to ensure full benefit realization and sustainability: • This is a MAJOR SOG led effort that requires full cross-functional agreement & support coupled with solid project management & change management • Must establish clearly defined roles & responsibilities for implementation efforts and ongoing SCM processes • Mgmt must ensure focus maintained on the END GOAL, which is a step-change to best-in-class Supply Chain Management • CVX must address the significant lack of analytical resources in support of SCM (includes people, training, & systems) • AOP/SCOP processes must have the capability to plan & measure results both functionally & geographically • Scorecard/reward system must be aligned with the desired move to best-in-class SCM (including cross-functional metrics)
Team Structure Endorser: Mike Wirth (GS&T) Decision Exec: Steve De Bruyn (GS&T, SOG) Joe McCoy (GS&T, PSAT) Sam Thomas (Refining, Planning) Randy Krotowski (IT) Bill Schumacher (Oronite) Joe Naylor (Global Gas) Curt Anderson (Marketing, Logistics) Danny Roden (Retail Marketing) STAKEHOLDERS Don Ferrell (GS&T SOG) Martin Donohue (GS&T SOG, UK/Ir) Bob Guldner (GS&T Global SOG) Mike O’Neal (Marketing Pricing) Don Waddell (Marketing, Logistics) Colin Parfitt (FAMM) Bob Creek (ETC) Lok Kheng Ling (GS&T, SOG) Tim Taigen (Aviation) Bruce Hutchison (GS&T SOG, Af) Jaime Eysseric (GS&T, SOG LA) Scott Mayer (GS&T, SOG ER) Sue Nutter (GS&T, SOG WR) Hayden Winkler (C&T) Rama Kumar (GS&T, SOG Asia Pacific) Many Others DRB INTERNAL CONSULTANTS CORE TEAM PM: Mark Lewis (IT) Business Contact: Walt Szopiak (GS&T, SOG) Chris Block (GS&T, SOG) Russ Pollock (GS&T, PSAT) Pramila Gardner (IT) Steve Lassek (IT) Greg Wanket (Marketing Planning and Pricing) Steven Boyd (Refining, Planning) Fabio Naranjo (Marketing, Logstics) Jay Adkins (BearingPoint)
Lynx Frame, Revised Downstream Strategy & Planning • S&T Trading • execution S&T Risk Management Frame Out of Frame • Spot & Term • Trade info. & data reqmts • System-3rd party- in-country • Forward price projections • Other price info • Linkage with business & strategic plans Chemicals, Coke, Sulfur • Primary Logistics • Secondary logistics • Financial information Supply Chain Processes Marketing Logistics, Terminal Ops. • Crude selection • Refinery planning • Short range blending • Planning tools • Demand aggregation • S&T exchange planning • S&T primary distribution scheduling • Learning Lookback • Inventory management • Area operating plan • Scheduling tools • Trading Ops - cargoes Refining Operations Asphalt LPGs • Sales forecasting • Product allocation • Channel management • Interfaces with Supply Chain • Planning tools JV Refineries Aviation Dry goods Lubricants, Base Oils • Sales forecasting • Product allocation • Channel management Retail Marketing, Retail Strategy FAMM 4Q Business, lubricants • Interfaces with Supply Chain (VGO, fuel oil) People Compensation • Roles • Responsibilities • Organization • Performance indicators • Scorecards Transfer Pricing • Sales forecasting • Product allocation • Channel management Enterprise projects • Linkages with other enterprise projects C&I Marketing Credit All geographies All Matrikon Recommendations • Regional financial performance info & indicators (proxy) • Freight costs • Freight optimization • P/L Costs • P/L Utilization • scheduling Outside frame Processes inside the frame for Lynx Shared processes inside the frame for Lynx Shipping Vetting Chartering CTPL Downstream Finance
How should we pursue it? • Form cross SBU, Cross regional teams to: • Keep doing what we do well (assess, document, continuously improve) • Implement quick hits from the Matrikon study (just do it) • Apply and extend best practices to regions • Validate, accelerate, delay or stop ongoing Supply Chain projects • Generate short term projects • Generate long term step change projects