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PERFORMANCE MINI. TEAM ST Ä RKEN. FEBRUARY 18, 2009. THE MINI DRIVER. 18 - 34 DRIVING ENTHUSIASTS SPORTY, FUN CONNECTED COMMUNITY WELL OVER 50 OWNER CLUBS IN THE U.S. ALONE. PRODUCT OVERVIEW. A SMARTPHONE APPLICATION FOR PERFORMANCE FOCUSED DRIVERS
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PERFORMANCE MINI TEAM STÄRKEN FEBRUARY 18, 2009
THE MINI DRIVER • 18 - 34 • DRIVING ENTHUSIASTS • SPORTY, FUN • CONNECTED COMMUNITY • WELL OVER 50 OWNER CLUBS IN THE U.S. ALONE
PRODUCT OVERVIEW • A SMARTPHONE APPLICATION FOR PERFORMANCE FOCUSED DRIVERS • FUN, USEFUL INFORMATION ON DRIVER AND CAR PERFORMANCE
PRODUCT FEATURES • DATA COLLECTED • GPS PATH • SPEED • TIME • TORQUE • ENGINE RPM • SHIFTING • FUEL CONSUMPTION
LET’S RACE! • SANCTIONED RACE ORGANIZED BY MINI CLUBS • DATA NETWORKED TO CREATE RACE RESULTS • HOW DO YOU MEASURE UP TO THE COMPETITION? • SAFETY • IMPROVES DRIVING TECHNIQUES • INSTANT FEEDBACK, TIPS • SINGLE DRIVER AT A TIME
PRODUCT FEATURES • PRESENTS DATA IN A USEFUL, EFFICIENT, AND EXCITING FORMAT • RACE REPORT • DRIVER PERFORMANCE • CAR PERFORMANCE
LET’S CRUISE! • EVERY DAY DRIVING • FUEL EFFICIENCY • TRIP PROGRESS • DRIVING SAFETY • CAR DIAGNOSTICS
BUSINESS MODEL • INCREASED MINI BRAND AWARENESS • 33% SALES INCREASE FIRST HALF 2008 • SPONSORS • 3RD PARTY VENDORS • EVENTUALLY SUBSCRIPTION BASED
“BECAUSE JUST AS IT WAS A HALF-CENTURY AGO WITH JOHN COOPER, RACING IS IN OUR BLOOD” - MINIUSA.COM