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Kirstie Urquhart UK Editor, Science ’s Next Wave

Science Communication: a job for everyone?. Kirstie Urquhart UK Editor, Science ’s Next Wave. kurquhart@science-int.co.uk. What is news?. New!. Relevant. Public Relations is ….

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Kirstie Urquhart UK Editor, Science ’s Next Wave

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  1. Science Communication: a job for everyone? Kirstie Urquhart UK Editor, Science’s Next Wave kurquhart@science-int.co.uk

  2. What is news? • New! • Relevant

  3. Public Relations is … … the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics Institute of Public Relations

  4. Members • Potential Members • Other Learned Societies and Organisations • Policy Makers • Schools • General Public • Media

  5. Do you generally trust these people to tell the truth? YES% NO% NET% Professors 79 10 +69 Scientists 63 27 +36 Person in the Street 60 28 +32 Politicians 23 72 -49 Journalists 15 79 -64 Source: MORI, January 1999

  6. Association of British Science Writers http://www.absw.org.uk National Association of Science Writers http://www.nasw.org Science, Technology, Engineering & Medicine PR Association http://www2.ifr.bbsrc.ac.uk/stempra/

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