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Student Engagement: Using Social Media to Reach Beyond the Classroom

Student Engagement: Using Social Media to Reach Beyond the Classroom. Andrew Wright, Ph.D. Assistant Professor of CIS andrew.wright@louisville.edu louisville.edu/faculty/alwrig01 (find under Presentations) College of Business Teaching and Learning Initiative August 26, 2011. Objectives.

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Student Engagement: Using Social Media to Reach Beyond the Classroom

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  1. Student Engagement: Using Social Media to Reach Beyond the Classroom Andrew Wright, Ph.D.Assistant Professor of CIS andrew.wright@louisville.edu louisville.edu/faculty/alwrig01 (find under Presentations) College of Business Teaching and Learning InitiativeAugust 26, 2011

  2. Objectives Participants will: • discuss different types of social media tools that can be used to engage students in learning and dialogue • apply these ideas to their teaching context and practice • examine the advantages and challenges these technologies present As we go through the presentation, feel free to share your own experiences using these (and other technologies) At the end of our session, I’ll ask you to share which techniques you think you’d like to try and why Student Engagement: Using Social Media to Reach Beyond the Classroom

  3. Overview Student Engagement Clickers 2.0 YouTube Facebook Google+ Twitter Privacy Blackboard Purdue Your Turn! Student Engagement: Using Social Media to Reach Beyond the Classroom

  4. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  5. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  6. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  7. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  8. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  9. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  10. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  11. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  12. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  13. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom “Student engagement is perhaps the key element for almost any learning context. When engaged, learners are enthusiastic and excited about the subject. Their work is informed by the enjoyment of discovery. Engaged learners work willingly, instead of by coercion, and approach their assignments as something that matters to them personally. The spirit engendered by engaged learners in a course is infectious, spreading among and sustaining all participants. It follows that devising techniques, supported by technology, to capture, retain, and sustain student engagement should be at the forefront of course design.”

  14. Student engagement Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom Students are more engaged when: • they are knowledge creators and not just knowledge receivers • there is a feeling of producing work for a wider audience • there are alternative venues for expression • there is a sense of a learning community Technology can help with all of these! • Digital media project that gets put on YouTube • Facebook group where students in your class may connect with one another (and you) beyond classroom interaction • Using a blog for journaling about their studies and discoveries • And many more!

  15. Clickers can add engagement but… Student Engagement: Using Social Media to Reach Beyond the Classroom Students have to buy them, and remember to bring them to class, and have a working battery, etc. They all seem to have cell phones with them at all times… And they seem quite adept at texting on them… So, why don’t we let them use their cell phones to participate in polls in class? • We can!!! • And we will in this session! There are many tools available online that allow you to set up polls that use text messaging but I’m going to use PollEverywhere

  16. How To Vote via Texting EXAMPLE Standard texting rates only (worst case US $0.20) We have no access to your phone number Capitalization doesn’t matter, but spaces and spelling do TIPS

  17. How To Vote via pollev.com EXAMPLE Capitalization doesn’t matter, but spaces and spelling do TIP

  18. Poll Everywhere Plans Student Engagement: Using Social Media to Reach Beyond the Classroom

  19. What about YouTube? Student Engagement: Using Social Media to Reach Beyond the Classroom One way to use YouTube is simply by linking to relevant videos on the site • Sometimes, can make a point far more effectively with a video • The Machine is Us/ing Us, Did You Know 3.0, Did You Know 4.0 • Selective Attention Test • There is an EDU area in YouTube: youtube.com/edu • Don’t forget the Research Channel Another way is as an outlet for student projects • Instead of always having students write a term paper, I let them choose more creative outlets including digital media projects • Security Video Contest Winners – my students participated but didn’t win 

  20. With PowerPoint 2010 Student Engagement: Using Social Media to Reach Beyond the Classroom You can embed YouTube and other web videos directly onto slide

  21. YouTube Poll Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

  22. Why is everyone talking about Facebook? Student Engagement: Using Social Media to Reach Beyond the Classroom Students (and everyone else, it seems) spend a lot of time using Facebook • According to the Pearson Social Media Survey 2010, just over 80% of surveyed faculty are social media users and 30% use social media to connect to students (with FB leading the way) • LinkedIn is for professional networking but far fewer use it • Facebook reports more than 750 million users, with 50% of active users logging in daily • Over 200 million users access through mobile devices • 70% of Facebook users are outside the United States • More than one million developers and entrepreneurs from more than 190 countries

  23. How can I use Facebook for class? Student Engagement: Using Social Media to Reach Beyond the Classroom Break down barriers between you and your students and get to know each other (virtually) Need to have an account first! • Should I use a separate profile? Probably • Unless you are a FB privacy ninja, it can be hard to keep track of which group/list can see what items… Oops, I just let my students see my drunken Vegas pics! • That said, I don’t use a separate profile • Students that friend me (I don’t initiate friending of students) get to see some of my personality • I don’t mind them seeing that I like obscure Japanese anime or the Louisville AIDS Walk or a random post about my parents’ health

  24. How can I use Facebook for class? Schaffhauser, Diane. The Super-Secret, Never-Before-Revealed Guide to Web 2.0 in the Classroom. Campus Technology, vol. 44, no. 2 (October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom Set up separate groups for each of your classes • The new Group settings make it easy to selectively share information with a set of people • Supports group chat, docs (a shared notepad), and mailing list notifications • Easy to add new group from FB left navigation bar • I set up a FB group for a Dine and Discover session • I’ve added some resources already and I hope you all will join me and add some more • At start of semester, publish URL and invite students to join up • Remind them about FB’s ever-changing privacy settings!

  25. How can I use Facebook for class? Schaffhauser, Diane. The Super-Secret, Never-Before-Revealed Guide to Web 2.0 in the Classroom. Campus Technology, vol. 44, no. 2 (October 2010). Student Engagement: Using Social Media to Reach Beyond the Classroom Set up an icebreaker in your class’ FB group • Give them a format with specific questions you want to see but also let them share their personality Study group organizer • Suggest that students post to the class FB group page when they are looking for some help Reflections on learning • Informal reflections, not for assessment (don’t confuse with Blackboard!) Virtual office hours Shout-outs!

  26. Facebook Poll Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

  27. What about Google+ ? Student Engagement: Using Social Media to Reach Beyond the Classroom Google+ is one of the fastest growing social networking sites in history • Interesting featuresinclude Circles, Hangouts, and Sparks • Circles make it easy to create groups among your friends and colleagues and share information selectively • Hangouts lets you easily create a group video chat “Reactions in higher education circles to Google's latest foray into social media have been mixed. There's a skepticism out there engendered by Google's earlier failures in the social media arena, as well as concerns about how the search giant will use the personal information collected on the network. But there's also a real enthusiasm for the social network's potential.” – John K. Waters http://campustechnology.com/articles/2011/08/24/google-inspires-excitement-hesitation-in-instructors.aspx

  28. Google+ Poll Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

  29. What is Twitter? Student Engagement: Using Social Media to Reach Beyond the Classroom Twitter is a microblogging site – each post (or tweet) is a maximum of 140 characters • Part blog, part social networking site, part cell phone/IM tool “After creating an account, you can personalize your profile page and enter tweets into a text field. Unless your tweets are protected, they appear on a “public timeline” page, which displays all public tweets in reverse chronological order, like a series of “micro-blogs.” Each tweet identifies the Twitterer, whose screen name links to that person’s profile page, showing all of her previous tweets and her friends’ tweets.”

  30. How might I use Twitter for class? Getting started with Twitter (video) Student Engagement: Using Social Media to Reach Beyond the Classroom As with Facebook, might want to have separate account to follow your students’ tweets Learn the Twitter shorthand • @username: creates a link to that user in your post • Retweet: to copy someone else's post in a new update • #hashtag: helps to organize your tweets into categories for easier searching You, too, can follow me: @alwrig01 • You’ll be disappointed… I tweet once every 6 months 

  31. How might I use Twitter for class? Student Engagement: Using Social Media to Reach Beyond the Classroom UT-Dallas, The Twitter Experiment – use in large lectures to engage more students in discussion

  32. How might I use Twitter for class? Student Engagement: Using Social Media to Reach Beyond the Classroom Have students tweet about things that they find related to class topics • News items, blog posts, etc. • Suggest #hashtags to organize • #InfoSec, #Database, etc. • Can help create a learning community Have students follow leaders in their discipline • @BillGates, @jack_welch, @fastcompany, @timoreilly Tweet about your experiences while at a conference • Some conferences have setup #tags, such as #EDUCAUSE10 Teach literature? • Have class tweet in character for a day Teach a foreign language? • Have students follow some native speakers to learn (see @iVenus)

  33. How might I use Twitter for class? Student Engagement: Using Social Media to Reach Beyond the Classroom David Green summarizes his use of Twitter: • “I typically send a discussion ‘tweet’ each week, read and summarize students' responses, and begin the following class with a thirty-minute group discussion in which I incorporate the students' responses (Table 2).” – A Dialogue for Engagement

  34. Twitter Poll Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

  35. Should I have privacy concerns? 7 Things You Should Know About Privacy in Web 2.0 Learning Environments, EDUCAUSE Learning Initiative. Student Engagement: Using Social Media to Reach Beyond the Classroom Privacy should be a real concern for users of social networking sites • Facebook founder Mark Zuckerberg – “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.” We talk about privacy extensively in our first course for CIS majors • Learn the privacy settings yourself and lead by example FERPA raises many questions • “Should graded or optional work be posted on public sites? May peers post feedback on other students’ work? Is it acceptable to leave any kind of evaluative comments on public sites containing student work? Should access to student work be limited to those in the course? The answers to these questions may vary by institution, but FERPA places the burden of ensuring the privacy of the education record on the institution.”

  36. Maybe I should stick to Blackboard? Student Engagement: Using Social Media to Reach Beyond the Classroom Blackboard would seem the best spot for primary course content and assessment activities • Clear boundaries between professional and personal • Fewer issues with privacy concerns Blackboard does offer some tools for the Web 2.0-curious instructor within its walls • Currently, UofL is using a third-party tool (Learning Objects’ Campus Pack) to provide blogs and wikis • New version of Blackboard has built-in support but (as I understand it), we are sticking with current tools until contract is up • Delphi offers Getting Started guides for using blogs and wikis • See Campus Pack’s Quick Start Guides and User Guide

  37. Maybe I should stick to Blackboard? Student Engagement: Using Social Media to Reach Beyond the Classroom Blogs in Blackboard are often used for personal reflection (private journals) and community discussions • May set up in any content area • May also set up a course level blog used by instructor to communicate with class • Think Announcements with student comments ProfHacker suggests using a blog for independent study For more examples, see BlogsForLearning Reflective writing exercises in a blog are an excellent way to engage students in metacognition • In simple terms, metacognition is thinking about thinking, knowing what we know and what we don’t know • Studies indicate that increases in learning follow from direct instruction in metacognitive strategies

  38. On metacognition Using the Latest Instructional Tools for Teaching “When students have knowledge and control of their own cognitive processes, learning is enhanced; this assertion holds regardless of the domain of learning, whether reading, writing, science, mathematics, or any other activity that involves thinking.” – Linda Baker http://www.education.com/reference/article/metacognition/ Strategies for developing metacognitive behaviors • Ask students to identify “what you know” and “what you don't know” at the start. • Ask to students to keep a “thinking journal” in which students reflect upon their thinking and how they have dealt with difficulties throughout the process. • Ask students to debrief the thinking process with closure activities that focus on thinking processes to develop strategies that can be applied to other learning situations. - Elaine Blakely and Sheila Spence http://www.education.com/reference/article/Ref_Dev_Metacognition/

  39. Maybe I should stick to Blackboard? Student Engagement: Using Social Media to Reach Beyond the Classroom Wikis in Blackboard are often used with team projects • Members of the team collaborate to produce online site • Also empowers the instructor with assessment details such as student submissions and percentage of participation within the group Exam question wiki • This semester, I’m adding a wiki to each course to let students add and edit potential test questions • I’ll choose some from the ones that they have created • Built-in review! For more examples, see The Power of Wikis in Higher Ed

  40. Assessing a blog or wiki Using the Latest Instructional Tools for Teaching The Assessment tool built into Campus Pack provides transparency into assignments Instructors can see student contributions to blogs and wikis, as well as gain a better understanding of student progress Click the Assessment link in a site for item statistics

  41. Assessing a blog or wiki Using the Latest Instructional Tools for Teaching Instructors can click on a student and Evaluate Participants individually

  42. Maybe I should stick to Blackboard? Student Engagement: Using Social Media to Reach Beyond the Classroom New version of Blackboard makes it easier to incorporate YouTube, Flickr, and SlideShare content into your course • Find under Build Content, Mashups • Can embed video directly in content area as below

  43. How Purdue is doing IT Student Engagement: Using Social Media to Reach Beyond the Classroom Purdue is going beyond just using tools and has started creating them Hotseat • Lets students to comment on a class and then enables other participants to view those messages • Students can use their Twitter, Facebook or MySpace accounts to post the messages or use the Hotseat Web directly Mixable • Lets students create online study groups and participate in them from within Facebook • Also lets users sync and share documents via Dropbox

  44. Your turn! Student Engagement: Using Social Media to Reach Beyond the Classroom What are some ways you are using social media to increase engagement and improve upon your best teaching practices? Which of these techniques do you think you might incorporate?

  45. References and Resources Student Engagement: Using Social Media to Reach Beyond the Classroom Brown, Malcolm, et al. A Dialogue for Engagement. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). 7 Things You Should Know About YouTube, EDUCAUSE Learning Initiative. 7 Things You Should Know About Facebook II, EDUCAUSE Learning Initiative. Pearson Social Media Survey 2010 Schaffhauser, Dian. The Super-Secret, Never-Before-Revealed Guide to Web 2.0 in the Classroom. Campus Technology, vol. 44, no. 2 (October 2010). 7 Things You Should Know About Twitter, EDUCAUSE Learning Initiative.

  46. References and Resources Student Engagement: Using Social Media to Reach Beyond the Classroom Walsh, K. 100 Ways to Teach with Twitter, EmergingEdTech. 7 Things You Should Know About Privacy in Web 2.0 Learning Environments, EDUCAUSE Learning Initiative. Orlando, John. Using Polling and Smartphones to Keep Students Engaged. McCrea, Bridget. Purdue U Brings Social Networking to the Classroom. Campus Technology (November 18, 2009). Kolowich, Steve. Mixing Work and Play on Facebook. Inside Higher Ed (October 6, 2010). Schaffhauser, Dian. Purdue Students Hook into Facebook for Study Groups. Campus Technology (October 5, 2010).

  47. References and Resources Student Engagement: Using Social Media to Reach Beyond the Classroom Boyd, Danah. Streams of Content, Limited Attention: The Flow of Information through Social Media. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). 7 Things You Should Know About Microblogging, EDUCAUSE Learning Initiative. Johnson, L., Levine, A., Smith, R., & Stone, S. (2010). The 2010 Horizon Report. Austin, Texas: The New Media Consortium. Sample, Mark. A Framework for Teaching with Twitter. ProfHacker (August 16, 2010).

  48. References and Resources Student Engagement: Using Social Media to Reach Beyond the Classroom Rheingold, Howard. Attention, and Other 21st-Century Social Media Literacies. EDUCAUSE Review, vol. 45, no. 5 (September/October 2010). Hodges, Charles. If You Twitter, Will They Come?. EDUCAUSE Quarterly, vol. 33, no. 2 (2010). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds, CareerBuilder.com (August 19, 2009).

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