Best digital marketing institute in laxminagar

1. WELCOME

2. WHAT IS DIGITAL MARKETING • Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

3. TYPE OF SEO BLACK HAT SEO GRAY HAT SEO WHITE HAT SEO

4. WHAT IS WHITE HAT SEO • White hat SEO is a term that describes internet marketing practices that are approved by search engines. The goal of an SEO, or search engine optimization, strategy is to get a website to appear higher within a search engine's results. Search engines determine where to rank websites based on many factors related to each website. SEO is the practice of adjusting your website to better fit the factors that search engines want.

5. WHAT IS BLACK HAT SEO • Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO). Recently, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.

6. WHAT IS GREY HAT SEO The term “grey hat SEO” has been around since the early 2000s. Generally speaking, grey hat SEO is the practice of using techniques that are not strictly against Google’s guidelines but perhaps a little outside what would be considere best practice .

7. TYPES OF TRAFFIC Organic Traffic Inorganic Traffic Social Traffic Direct Traffic Reffaral Traffic

8. 0n page (To work our website) • Meta Tags • Google Web Master Tool • Google Analytic Tool • Google Disvow Tool • Site Map Creation • URLCanonical • Schema Mark up • Google Update • Robots.TXT • URL Re –direction • Web Content Optimization • SEO Audit • ERROR Off page (Creat Backlink in another website ) Directory Submission Social Bookmarking Classified Submission Immage Optimization&Submission Blog Creation & Submission Affilite Marketing PPT Submission Video Submission Blog Commenting PDF Submission Profile Submission Artical Submission Press Release

9. What is Google Bot Googlebot is Google’s web crawler or robot, and other search engines have their own. The robot crawls web pages via links. It finds and reads new and updated .content and suggests what should be added to the index The index, of course, is Google’s brain. This is where all the knowledge resides. Google uses many computers to send their crawlers to every nook and cranny of the web to find these pages and see what’s on them.

10. What is Crawling Crawling is the process by which search engine bots or spiders scan your website's web pages to determine their content and relevance.  These crawlers follow links on your website to find new pages to crawl and index.

11. WHAT IS INDEXING? Indexing is the process by which search engines organize information before a search to enable super-fast responses to queries. Searching through individual pages for keywords and topics would be a very slow process for search engines to identify relevant information.

12. QUALITY OF BACKLINK DA PA

13. WHAT IS DIRECTORY SUBMISSION? • Directory Submission is a process of submitting your website URL to various web directories (websites) with the aim of building backlinks thus increasing business growth. This is the off-page SEO technique, used to generate outsider links for your website. EXAMPLE WWW.HAPPAL.COM open catagory _computer Sub Category Submit link Cilck • Title • Description • URL • Category • Tags • Address • Phone no • Submit link

14. WHAT IS SOCIAL BOOKMARKING ? Social bookmarking is the process of tagging a website page with a browser-based tool so that you can easily visit it again later. Instead of saving social media posts to your browser bookmarks, you can use different platforms’ features to bookmark posts. Because the bookmarks are online, you’ll be able to access them anywhere, from any device with an internet connection

15. WHAT IS CLASSIFIED SUBMISSION ? Classified submission is a technique used in search engine optimization (SEO) to promote websites and improve their online visibility. It involves submitting classified advertisements to various online classified websites or directories.

16. IMAGE OPTIMIZATION &SUBMISSION Image optimization refers to the process of creating and delivering high-quality images in the right format, dimension, and resolution for whatever device is accessing them, all while keeping the smallest possible file size. Sound like an impossible task? It's one that's hard to get around, unfortunate

17. WHAT IS BLOG CREATION AND BLOG SUBMISSION? Blogging is an important off-page optimization activity in which you submit blogs in blog submission sites, blog search engines, etc. It enables you offer fresh content to your users on a regular basis so that users keep visiting your site.

18. WHAT IS AFFILITE MARKETING SEO? Either way, SEO for affiliate marketing is a broad combination of SEO — search engine optimization — and affiliate marketing. In terms of goals, both SEO and affiliate marketing are working towards the same thing: they're types of digital marketing that aim to direct the right customers to a brand.

19. THANK YOU

20. THANK YOU BY DEBJANI KARMAKAR