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IB Presentation MUJI × Morocco

This article explores the collaboration between MUJI and IDÉE in creating sustainable and stylish furniture for the Moroccan market. It discusses the market potential, production location, marketing strategy, and promotion tactics.

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IB Presentation MUJI × Morocco

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  1. http://www.muji.net/muji-meets-idee/ IB Presentation MUJI×Morocco Group7 Dylan Stoecker, Azusa Oda, Mali Li, Megumi Takita, Shun Isomoto,Yuka Wakui

  2. Introduction http://www.townnote.jp/biz_10277799/

  3. About MUJI http://www.muji.com/storelocator http://weheartit.com/entry/19331423?group=B&imgres Household goods Apparel Food

  4. http://www.johannesburgbusinesslawvoice.com/doing-business-in-africa/http://www.johannesburgbusinesslawvoice.com/doing-business-in-africa/ None in Africa

  5. Morocco country factors http://www.dooyoo.co.uk/destinations-international/holiday-resorts-in-morocco/

  6. Country factors • Morocco’s economy is stable • Employing many new policies to attract FDI • Influences by the FTA with the U.S. • Historical presence of European culture →We have potential customers.

  7. Product http://www.yamatologia.com/log/product/

  8. Furniture IDEE Co., Ltd. http://athome.kimvallee.com/2010/05/modern-japanese-furniture-at-idee

  9. Current success in Europe plays a large role. http://www.muji.net/shop/overseas

  10. Easiest to tailor to local preferences http://home-and-room.com/puuf.html http://www.idee.co.jp/about/news/20121010/4more-idee.html http://www.muji.net/mt/mujilife/group/archives/2010/01/21_125726.html

  11. Entry Mode http://www.yamatologia.com/log/product

  12. http://wallpaperstock.net/green-field_wallpapers_29271_1920x1080_1.htmlhttp://wallpaperstock.net/green-field_wallpapers_29271_1920x1080_1.html FDI -Green Field

  13. http://www.bows-n-ties.com/mens-fashion-tips/wrapper.php?/archives/328-Business-Attire-and-Etiquette-in-France.htmlhttp://www.bows-n-ties.com/mens-fashion-tips/wrapper.php?/archives/328-Business-Attire-and-Etiquette-in-France.html Avoid cultural crash Mainbusiness style is French.

  14. Keep intellectual property Government lacks transparency. http://www.iplab.in/

  15. Receive two types of subsidy for their operation cost http://www.moneysavingexpert.com/insurance

  16. Production Location http://www.yamatologia.com/log/product

  17. Producing basic items in China. Outsourcing local designers http://www.whatantiquefurniture.com/2010/10/looking-for-antique-furniture-factory.html

  18. ArganiaUniversel Commerce SNC. http://www.arganiagalleries.com/Berber%20deco/Ang/Our%20Products.htm

  19. http://www.moog.co.jp/japanese/careers/about-us/our-locations/http://www.moog.co.jp/japanese/careers/about-us/our-locations/ Accessible Location Easy to access to Europe and Middle East

  20. Low labor cost Minimum wage is... $2/hour! http://meddic.jp/cost

  21. Marketing Strategy http://www.yamatologia.com/log/product

  22. Target Market http://forums.filmnoirbuff.com/viewtopic.php?pid=216834 1.Upper-middle class and above

  23. 2. Visitors from other countries →potential customers http://blog.sightseersmovie.com

  24. Price Should keep price as low as possible http://transportation.qualcomm.com/fleet-management/lowering-operational-costs

  25. Place Casablanca http://www.edgymix.com/2012/11/casablanca-morocco

  26. Product Sizes Preferences Language http://www.gumtree.com.au/s-ad/parramatta/teaching-childcare/arabic-language-teaching-and-translation/1011555244 http://www.rivieradelsol-rentals.co.uk/html/furniture_packages_morocco.html http://www.empirefurniture.biz/make-sure-the-furniture-fits-the-room/

  27. Promotion Personal selling Distributes sales coupon http://www.hokangtao.com/2012/12/muji-malaysia-midvalley-free-discount-coupon.html http://arlatt.blogspot.jp/2011/06/ch-18-sales-promotion-and-personal.html http://alisterpaine.com/2011/03/15/the-old-fashioned-brand-building-push-strategy

  28. Conclusion

  29. Thank You for Listening! http://www.timeanddate.com/news/time/morocco-dst-2012.html

  30. References About.com. “Colonization and Independence of Morocco.” • http://africanhistory.about.com/od/eraindependence/ig/North-African-Independence/Atlas-Morocco.htm African Economic Outlook. “Morocco.” http://www.africaneconomicoutlook.org/en/countries/north-africa/morocco/, accessed December 2012. CDA Media. “Business culture in France.” http://www.worldbusinessculture.com/index.html, accessed December 2012. Central Intelligence Agency. “THE WORLD FACTBOOK- MOROCCO.” https://www.cia.gov/library/publications/the-world-factbook/geos/mo.html, accessed December 2012. Hasson, Amal. “Morocco looking for 20 million tourists by 2020.” bikyamasr, August 1, 2012. http://www.bikyamasr.com/74321/morocco-looking-for-20-million-tourists-by-2020/, accessed December 2012. IDÉE. “Company Profile.” http://www.idee.co.jp/company/profile/, accessed December 2012. IDÉE. “Furniture.” http://www.idee.co.jp/product/sofa/, accessed December 2012. IDÉE. “Product- Furniture.” http://www.idee.co.jp/product/sofa/, accessed 13th Dec 2012. IDÉE. “Products of IDEE.” http://www.idee.co.jp, accessed December 2012. Index mundi. “Morocco-GDP per capita.” http://www.indexmundi.com/g/g.aspx?c=mo&v=67, accessed 13th Dec 2012. Information Technology Associates. “Morocco Economy 2012.” ITA, February 23, 2012. http://www.theodora.com/wfbcurrent/morocco/morocco_economy.html, accessed Dec 13, 2012. Janss, Julien. “Moroccan Furniture.” http://www.articlesnatch.com/Article/Moroccan-Furniture/2999489#.UMlw4OQvHI, accessed December 2012. Kaplan, Samuel. “Morocco.” U.S. State Department, March 12, 2012.

  31. http://www.state.gov/outofdate/bgn/morocco/197361.htm, accessed December 2012. • Lexisnexis. “Insta-trips: Looking for thrills? Check out these hills. National Post's • Financial Post & FP Investing (Canada).” April 1, 2006. www.lexisnexis.com/hottopics/lnacademic, • accessed December 2012. • Minimum-wage.org. “Morocco Minimum Wage, Labor Law, and Employment Data Sheet.” • http://www.minimum-wage.org/international/en/Morocco, accessed December 2012. • Morocco World News. “Princess LallaMeryem inaugurates Morocco Mall in Casablanca.” • http://www.moroccoworldnews.com/2011/12/17296/princess-lalla-meryem-inaugurates-morocco- • mall-in-casablanca/, accessed December 2012. • Oikawa, Genjyurou. “Japanese Companies Withdraw from China One After Another.” • Searchina Economic News, August 30, 2011, • http://news.searchina.ne.jp/disp.cgi?y=2011&d=0830&f=business_0830_011.shtml, accessed • December 2012. • Pereira, Parun. “Moroccan Culture: People, Clothing and Food in Morocco.” • http://www.buzzle.com/articles/moroccan-culture-people-clothing-and-food-in-morocco.html, accessed • December 2012. • Project JICA/BRPM. “Methodes et techniques d’exploration miniere et principaux gisements • au Maroc. ” December 9,2002. http://mric.jogmec.go.jp/public/report/2005-10/morocco_05.pdf, accessed • December 2012. • Pros&Apos; top five international picks, via Lexisnexis Academic. October 10, 2010. • www.lexisnexis.com/hottopics/lnacademic, accessed December 2012. • THE WORLD BANK. “DATA-MOROCCO.” http://data.worldbank.org/country/morocco, • accessed, December 2012. • The U.S. Commercial Service. Doing Business in Morocco: 2011 Country, Commercial Guide • for U.S. Companies, PDF e-book, http://ebookbrowse.com/doing-business-in-morocco-2010-country- • commercial-guide-for-u-s-companies-pdf-d43134629, accessed December 2012. • United States of America Department of Commerce. • “Doing Business in Morocco: 2011 Country Commercial Guide for U.S. Companies, PDF e-book, chapter 6 – • performance requirements and incentives.” http://www.amcham- • morocco.com/files/Morocco%20Commercial%20Guide%20by%20FCS.pdf, accessed December 2012.

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