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Frightened by this?

Frightened by this?. How do you think a child would react?. Statistics. 0 – 5 years receive 5 injections at various stages: MMR MenC Polio/Tetanus/Diphtheria/Whooping Cough 3.5 million children are under 4 yrs in UK (2001) Increasing fertility rate:- 1.77 children per woman (2004).

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Frightened by this?

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  1. Frightened by this?

  2. How do you think a child would react?

  3. Statistics • 0 – 5 years receive 5 injections at various stages: • MMR • MenC • Polio/Tetanus/Diphtheria/Whooping Cough • 3.5 million children are under 4 yrs in UK (2001) • Increasing fertility rate:- 1.77 children per woman (2004)

  4. This book will help

  5. Sandy the Starfish This book helps with the fear of injections by: • Encouraging interaction with child and parent • Reassurance through talking • Alleviation of fear by understanding the unknown • Making it fun

  6. Who is the market? • Boys and girls • 0 – 5 years olds • Relatives, friends and parents with children of this age

  7. “Young children can be frightened by hospitals. Sandy the Starfish will provide an easy way to explain what will happen in hospital and why” Mr R. Garret-Cox FRCS Great Ormond Street Hospital London

  8. Benefits • Huge market (3.5 million 0 – 4 year olds in UK) • Currently no book on this subject for children • Reduces children’s anguish • Reduces parent’s stress and guilt • Child understands situation • Parents and children happier • High quality product • Appeals to all faiths and ethnic backgrounds • Politically correct • Value for money

  9. “Sandy the Starfish is essential for the young child who has to undergo a blood test.” Dr Orla Killeen Consultant Paediatrician Our Lady’s Hospital for Sick Children Dublin, Ireland

  10. Merchandise • Book supplemented by own website • Includes interactive game • Fun colouring-ins

  11. Website

  12. Product Placement • High Quality • Educational • Fun • Social Conscience • Ethical • Responsible

  13. Sandy the Starfish Current outlets: • www.amazon.co.uk • www.sandystarfish.net RRP £6.99

  14. That wasn’t so painful was it?

  15. Buy now at www.sandystarfish.net

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