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RFP for Management Services

RFP for Management Services. BACKGROUND & HISTORY. The Palm Harbor Golf Club originally opened in 1973 as a community amenity for “Palm Coasters.”

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RFP for Management Services

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  1. RFP for Management Services

  2. BACKGROUND & HISTORY • The Palm Harbor Golf Club originally opened in 1973 as a community amenity for “Palm Coasters.” • The golf course property (with the exception of the driving range property) was donated to the City of Palm Coast after a developer halted redevelopment due to the real estate market downturn. • Palm Harbor Golf Club re-opened for play on November 7, 2009 under a management agreement with Kemper Sports Management. • The current agreement with Kemper Sports Management is set to expire November 6, 2014.

  3. REQUEST FOR PROPOSALS • Request for Proposals advertised May 20, 2014 • 5 firms submitted written proposals • KemperSports Management • Billy Casper Golf • Cypress Golf Management • Down to Earth Golf • Green Golf Partners

  4. EVALUATION TEAM PROCESS • 3 firms selected for Interviews & Presentations • KemperSports Management • Billy Casper Golf • Down to Earth Golf • Presentations and Q&A sessions conducted • Evaluation Team decided that further research was needed • Site visits conducted • Plantation Golf Club managed by Down to Earth Golf (July 11) • The Golf Club at Cypress Head managed by KemperSportsManagement (July 31) • Ocala Golf Club managed by Billy Casper Golf (August 6) • Palm Harbor Golf Club managed by KemperSports Management

  5. EVALUATION TEAM RANKING • The Evaluation Team met and ranked the 3 firms as follows: • Billy Casper Golf • KemperSports Management (tied for 2nd) • Down to Earth Golf (tied for 2nd) • Evaluation Team is recommending to City Council that the City Manager, or designee be authorized to negotiate a contract with Billy Casper Golf.

  6. Why Billy Casper Golf? • Experience • Currently managing 70+ municipal golf properties • 9 (of the 70) municipal golf properties in the state of Florida • Combined – host over 4 million rounds annually • Programming Strategies • Loyalty and Play Development Programs • Variety of pricing and benefit options • Community Involvement • Special Events (World’s Largest Golf Outing)

  7. Why Billy Casper Golf? • Marketing Strategies • “War Room” • Electronic Marketing • Third Party • Special Programming Initiatives • Quality Assurance • Mystery Shoppers & Telephone Calls

  8. Why Billy Casper Golf? • Local Regional Team • St. Augustine • Regional Operations Manager • Regional Director of Agronomy • Orlando • Senior Vice President of Operations • Regional Marketing Director

  9. Transition • Billy Casper Golf is committed to a smooth transition. • Managed over 70 transitions over the last 5 years • Transition Plan Includes: • Communication with the golf community • Meetings with the golf community • Evaluation of current employees (retention) • Training

  10. EVALUATION TEAM RECOMMENDATION • Evaluation Team is recommending to City Council that the City Manager, or designee be authorized to negotiate a contract with Billy Casper Golf.

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