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SONY

SONY. C O R P O R A T I O N. A G E N D A. Company History Founder : Akio Morita Corporate Policy Strategy & Organization. Company History. 1946 - Tokyo Telecom Engineering 1950 - First Japanese tape recorder 1955 - First transistor radios 1957 - First pocket-sized radio

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SONY

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  1. SONY C O R P O R A T I O N

  2. A G E N D A • Company History • Founder : Akio Morita • Corporate Policy • Strategy & Organization

  3. Company History • 1946 - Tokyo Telecom Engineering • 1950 - First Japanese tape recorder • 1955 - First transistor radios • 1957 - First pocket-sized radio • 1958 - Name change to Sony • (from "sonus," Latin for "sound," and "sonny," meaning “little man”) • 1968 - Intro of Trinitron color TV – explosive growth • 1979 - Walkman personal stereo

  4. Company History • 1980’s - Major Producer of computer disks/ floppies • 1988 - Bought CBS Records for $2 billion. • 1989 - Bought Columbia Pictures for $4.5 billion. • 1994 - Sony Playstation released to great success. • 1997 - JV with Philips (inventors of the CD) to make Super Audio CD • 1998 - Launched Wega flat-screen TV • 1999 - JV with Philips, Sun Microsystems to develop networked entertainment products • 1999 - Walkman with MP3 capabilities

  5. Company History • 2000 - Formed PlayStation.com – games/software online • 2000 - Restructured all entertainment units under Sony Broadband Entertainment • 2001 - JV Sakura Bank and JP Morgan Chase for online bank.

  6. Founder: Akio Morita • Groomed to take over 14-generation family Sake business • Strong entrepreneurial spirit: Tokyo Telecom Engineering • Revolutionary thinking: Brand is lifeblood of company success • Listed Sony on NYSE in 1970. • 1966 “Never Mind School” emphasize the capabilities of individuals, rather than their prior academic background and history – a revolutionary concept for Japan. • Strong belief R&D leads to new ways to meet customer needs. • Co-chair of various conferences, including the Japan-U.S Business Council, The Trilateral Commission, and the World Economic Forum in Davos.

  7. Founder: Akio Morita • Instrumental in easing trade friction with the U.S by playing leading roles in the Keidanren (Japan Federation of Economic Organizations), the Japan-U.S. Economic Relations Group. • 1998 - Morita chosen as one of Time magazine’s 20 most influential business people of the 20th century - the only Asian member on its list. • Akio Morita: The Sony man • who put Japan on the corporate • map passed away in October 1999.

  8. Procurement Policies Reflect Corporate Policy • Open Doors and Fairness • Quality and Competitive / Reasonable Price • Delivery Assurance and Services • Optimum Procurement • Technology Development • Suppliers' Management

  9. Strategy and Organization • Continue to focus on communications and home electric appliances, but also content and services • Vertically integrated business • Vision is to become a broadband entertainment company • CEO Idei Nobuyuki wants Sony to be wherever people gather (Internet) • Product-Market Strategy: Apply IT to product design, production, distribution, and sales

  10. Sony Business Units • Electronics: • Audio,Video, Televisions Information and Communications. • Sony Computer Entertainment: • Hardware and related software • Sony Music Entertainment: • Sony Music Entertainment Inc.: Columbia Records, Sony Classical, Sony Discos,Sony Disc Manufacturing, and Sony Music Nashville • Sony Music Entertainment Japan: Sony Records and Epic Records

  11. Sony Business Units • Sony Pictures Entertainment – • motion picture - production, acquisition and distribution • television – programming, production, acquisition and distribution • home video - acquisition and distribution • television broadcasting • operation of studio facilities • Sony Life Insurance • Other: • Sony Finance International, Inc. • Sony Trading International Corporation • Sony Broadcast Media Co. Ltd. • Other local entertainment businesses in Japan, U.S., and Germany. Blue Streak Wheel of Fortune Big Daddy

  12. Region $ (Millions) % of Total Japan 20,012 32 US 19,124 30 Europe 13.872 22 Other Regions 10,074 16 Total 63,082 100 Sony Business Units

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