1 / 18

Pomerantz Career Center Student Marketing Campaign Angi McKie

Pomerantz Career Center Student Marketing Campaign Angi McKie Director, Marketing and Public Relations. Background. The College of Business students were utilizing services at Pomerantz Career Center College of Liberal Arts and Sciences (CLAS) students were not using services as much. Goal.

december
Download Presentation

Pomerantz Career Center Student Marketing Campaign Angi McKie

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pomerantz Career Center Student Marketing Campaign Angi McKie Director, Marketing and Public Relations

  2. Background • The College of Business students were utilizing services at Pomerantz Career Center • College of Liberal Arts and Sciences (CLAS) students were not using services as much

  3. Goal • To increase the number of CLAS students using services Tracking • The number of students in UI Employment Expo (Stores data regarding on-campus interviews and advising notes)

  4. Brainstorming Write down a goal for something you’d like to do/accomplish on your campus

  5. Target Audience: • 17 majors within CLAS that Pomerantz Career Center had listings for and larger quantities of students in the major The Idea: • Something new, different and fun • PCC staff brainstorm session • Focus on getting attention

  6. The Plan • Academic Outreach • Campus Promotion • Special Events

  7. Academic Outreach • Career Advisors contacted departments to re/establish relationships • Completed fact finding worksheet ahead of meetings • Contacted department-related student organizations • Connected with Academic Advisors for majors

  8. Promotion • Print advertisement • Posters and fliers on campus • Bus posters • Ads in student newspaper – ran 10 times over 5-6 weeks • PowerPoint/kiosk slides on campus • T-shirts

  9. Special Events • Invitation sent by email and mailed postcard for both events • Breakfast for faculty and staff in Liberal Arts and Sciences • Offered overview of UI Employment Expo • Services highlighted

  10. Special Events • Open House for students in College of Liberal Arts and Sciences • Popcorn, pop/water, 100 Grand bars, Smarties, Payday bars • Career Jeopardy • Scavenger Hunt through office for prizes • Door prizes • Movie “Officespace” playing

  11. Brainstorming Break into small groups and come up with strategies/ideas of things to implement for your goals

  12. Results • 50 faculty/staff at breakfast • 100 at open house • Buzz around campus

  13. The Numbers (within targeted departments) Before campaign: • 2,069 students in UI Employment Expo for advising and job/internship search One year later: • 2,547 students in UI Employment Expo for advising and job/internship search • Increase of 19%

  14. Questions?

  15. Thank you for attending!

More Related