1 / 13

Getting Financial Support For Your Blog Without Selling Your Soul

Getting Financial Support For Your Blog Without Selling Your Soul. Mary Canady Comprendia, LLC ScienceOnline Blitz Session # sciopartners comprendia.com/ sciopartners. Courtesy Flickr User Civilian Scrabble. If everyone "gets it", there really can't be much there to get.

dee
Download Presentation

Getting Financial Support For Your Blog Without Selling Your Soul

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Getting Financial Support For Your Blog Without Selling Your Soul Mary Canady Comprendia, LLC ScienceOnline Blitz Session #sciopartnerscomprendia.com/sciopartners

  2. Courtesy Flickr User Civilian Scrabble

  3. If everyone "gets it", there really can't be much there to get. @rickygervais1/27/2013

  4. Step 1: Understand Your Niche • How many read your blog? • Quantcast is leading public info • Who is reading your blog? • Quantcast demographics • Survey your readers • Where is your network? • Who are potential advertisers? Understanding readers=understanding advertisers

  5. Step 2: Make It Easy • Media kit • Stats from #1 • Provide all advertising options • Give ad sizes, set up plugin before any sales • Access • RSS Feeds with FULL content • Newsletter • Facebook, LinkedIn, Gplus • SEO/Descriptive blog titles to be found • Directories

  6. Step 3: Make It Happen • Get to know your prospects • Learn where they ‘live’ • Provide resources • Dedicate resources to getting sales • Look at the competition • GenomeWeb, Journals • Consider changes needed • Interface • Topics • Channels • Be creative

  7. Free Thought Blogs • 1.57 million visitors/month • Ads handled externally • Niche: Scientist, atheist, skeptics

  8. Knoepfler Lab Stem Cell Blog • ~2500 hits/month • Great SEO • Niche: stem cell researchers

  9. 3500 visits/ mont • Clear, varied advertising options

  10. Next Steps • Make it easy for me to help you • Biotech Marketing Group promotion of blogs • Hire a ‘communal’ sales person? • Experiment!

  11. Getting Creative • Offer resources to your target companies • Lists of blogs/feeds (include yours) • Offer to speak to them about blogging • Cover a conference they’re interested in

  12. Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments… --Clay Shirky’s Blog, 2009

  13. My World

More Related