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Course Title

Course Title. “How to Decide Which Social Media Sites Work for Your Store” ”. Danny Rocks The Company Rocks. Which Sites to Use?. The Three Rules. Begin by “Liking” Your Customers. Integrate Into Your Strategy. For Major Social Media Sites. The “Pros and Cons”. Facebook. Pro. Con.

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Course Title

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  1. Course Title “How to Decide Which Social Media Sites Work for Your Store”” Danny RocksThe Company Rocks

  2. Which Sites to Use?

  3. The Three Rules

  4. Begin by “Liking” Your Customers

  5. Integrate Into Your Strategy

  6. For Major Social Media Sites The “Pros and Cons”

  7. Facebook Pro Con Challenge to separate business & personal focus Too easy to become “addicted” None None • Almost everyone is on it! • Easy to stay connected with your customers • Take advantage of Event Invitations • Take advantage of “Links to” and “Share with” for YouTube Videos, Articles, Websites, etc.

  8. YouTube Pro Con Requires Plan to Film & Upload on a Regular Basis Need to Know How to Interpret Insights Takes Discipline & Skill to Write Effective Descriptions Takes Time to Develop a Following • Worldwide Reach • Valuable Demographic Insights (Owned by Google) • Write “key word – centric” descriptions & add hyperlinks • Encourage Comments to interact with viewers

  9. Twitter Pro Con Takes Time & Thought to Develop a Business Strategy Schedule Time to Find Tweets Collect Interesting Links in a File None • Rapidly Accepted for Business Use • Retweet Interesting Tweets • Easy to Share Links (Use URL Shortener) • Take advantage of # (Hash Tag) to Improve Search Results

  10. Other Social Media Sites • LinkedIn • Google + • Pinterest • Yelp! • Foursquare

  11. Examples of Social Media From Music Industry Dealers From Music Industry Suppliers From a Case Study How Music Industry is Using Social Media

  12. Menchey Music - Facebook

  13. Menchey Music – Trivia Tuesday

  14. Menchey Music – Trivia Tuesday

  15. Menchey Music – Contests

  16. Menchey Music – Quotations

  17. Menchey Music – Cartoons

  18. Menchey Music – Live from NAMM

  19. Menchey Music – Live from NAMM

  20. Menchey Music – Live from NAMM

  21. Menchey Music – Products

  22. Menchey Music – Products

  23. Menchey Music – Products

  24. Menchey Music – Products

  25. Summerhays Music - Facebook

  26. Summerhays Music - Facebook

  27. Summerhays Music - Events

  28. Summerhays Music - Events

  29. Summerhays Music – “Give Aways”

  30. Summerhays Music – “Word Cloud”

  31. Summerhays Music – Live @ NAMM

  32. Summerhays Music – Photos

  33. Summerhays Music – Photos

  34. Summerhays Music – Photos

  35. Summerhays Music – Videos

  36. Summerhays “Facebook Friday”

  37. Summerhays“Facebook Friday”

  38. Summerhays“Facebook Friday”

  39. Summerhays“Facebook Friday”

  40. Summerhays“Facebook Friday”

  41. Summerhays“Facebook Friday”

  42. George’s Music - Facebook

  43. George’s Music – YouTube Videos

  44. George’s Music – YouTube Videos

  45. Yamaha Winds - Facebook

  46. Yamaha Winds - Photos

  47. Yamaha Winds – Share Photos

  48. Yamaha Winds – Videos

  49. Integrating Social Media A Case Study Using Social Media to Promote Your Business

  50. YouTube Channel

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