SEO VS PPC: Which is better for Directing Traffic to the Website?

1. SEO VS PPC: Which is better for Directing Traffic to the Website? There is no straight answer to this question. While some digital marketers will say that they need to be implemented together other would have different strategies for using them individually. SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are an integral part of SEO Services in Gurgaon, offered by the top digital marketing companies. The truth is that the selection of these strategies depends on the current situation and the goals of a digital brand. The combination of these two online marketing techniques is more likely to help you achieve optimal results, but different plans can work for different projects. Let’s break both these techniques down to help you understand them better! SEO Search Engine Optimization heavily relies on content marketing. Hence, with SEO, websites can direct organic traffic. All agencies offer SEO services in Gurgaon, and most brands have a team for managing the core aspects of SEO for their website including technical SEO, on-page and off-page optimization. SEO helps the website rank higher on Google SERP, but achieving a decent rank can be a complex task. SEO requires top-notch content marketing which can be quite expensive; however, its results are more apparent in the long run. It can take months, even years for your website to rank. And you need to hire a team of digital marketers or seek help with SEO services in Gurgaon from a third- party agency, as it requires a lot of research and regular creation as well as posting of content.

2. Google Algorithms also keeps changing, which is beyond your control and can make you lose the regular traffic you might be driving to your website organically anytime. PPC PPC is a type of paid advertisement using which business owners can target a specific demographic. You only have pay when your targeted audience clicks on the advert. This advert can be displayed in search engines results or sent as Gmail or shopping notifications. You can create adverts on any search engine including Google, Bing, or Yahoo. If you want to get instant results your agency of SEO services in Gurgaon will recommend you to opt for PPC adverts, as it helps generate speedier results. PPC is completely in your control; your team can create and analyze the budget, traffic, targeting, result time and many other things. You can direct traffic to specific products or categories on your website using adverts. But remember that it is paid, and not all campaigns are going to bring you results. If you consult any company regarding SEO services in Gurgaon, they will create a hefty paid marketing budget that might bring results, but can also be expensive. You will be paying for every click, so you need to ensure that your profit is more than your expenses. Conclusion However, in the end, neither of the two strategies is better than another. Both need to be implemented together for maintaining a regular flow of traffic on the site and making conversions. SEO organic strategies are like rain that you can’t control, while PPC is like a water hose that you can use to increase your sales or traffic any time. But nobody says they don’t want rain, just because they have a water hose. Relying on just one channel for supporting a business can be very risky. Take the guidance of an SEO company in Gurgaon, while doing your own research. There have been companies whose Adwords accounts got banned, or their organic rankings dropped because of changes in search engine algorithm. So, it is better that you enhance the pace of your growth by combining SEO and PPC campaigns, instead of choosing one.