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Analyse the market fo a chosen type of specialist tourism, interpreting relevant data

M2. Analyse the market fo a chosen type of specialist tourism, interpreting relevant data. What should I include?. It is important that in your P1 task you have included some data on the market providers for your chosen specialism.

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Analyse the market fo a chosen type of specialist tourism, interpreting relevant data

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  1. M2 Analyse the market fo a chosen type of specialist tourism, interpreting relevant data

  2. What should I include? • It is important that in your P1 task you have included some data on the market providers for your chosen specialism. • You need to identify if they are small independent companies or part of the Adventure companies group that make up a large proportion of the market

  3. Analysis • You should include your own analysis here about your particular specialism. • If your sector is made up of small, independent companies why do you think that is? • Consider the product, Is it easy to set up a small business providing cycling, canyoning holidays?

  4. Analysis • Is it easy to be a small company providing mountaineering holidays, polar expeditions? • If not why not? • If you can why is it so easy?

  5. Market segment • What is your market segment and who are your customers? • Does this tie in with statistics? • Why does this type of person go on your holidays?

  6. Product • Where does your tourism take place? • Is it affordable to most people? • What is the predicted growth for your sector? • Is your specialism one of these identified as a growing market? • Why do you think this is?

  7. D1 • Assess the potential for growth in the chosen area of specialist tourism, suggesting new products for gaps in provision.

  8. Task • You have clearly researched your current market and for M1 looked at your product, types of customer and identified if you are a specialism that is predicted for growth. • You must now identify gaps in provision.

  9. Consider the following: • New Destinations • Socio economic groups • Market segment • Adapting the product to meet new customer needs

  10. Consider the following • Look at Page 12 of Passport to Adventure report. • Look at statistics for age of population by 2033 • How would this impact on development of your product

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