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WLE Basics. Photo: Prue Loney/IWMI. A program of Strategic R esearch Portfolios (SRPs)…. Irrigated Systems Rainfed Systems Resource Recovery and Reuse River Basins Information Systems Cross-cutting: Poverty, institutions and gender and ecosystem services.
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WLE Basics Photo: Prue Loney/IWMI
A program of Strategic Research Portfolios (SRPs)…. • Irrigated Systems • Rainfed Systems • Resource Recovery and Reuse • River Basins • Information Systems • Cross-cutting: Poverty, institutions and gender and ecosystem services
Organizing research around a conceptual framework of basins and landscapes
Activity clusters Irrigation • Water Management Solutions for the Eastern Gangetic Plains • Improving adequacy, reliability and equity of water for food security and poverty alleviation in Asian canal systems • Irrigation for Food, Financial, Environmental and Nutrition Security in Sub-Saharan Africa Rainfed systems • Reducing risk in rainfed landscapes through improved agricultural water management • Enhancing availability and access to water and land for pastoralists • Diversify farming systems and increasing biodiversity to maintain and improve productivity and restore ecosystem services in resilient landscapes • Increasing productivity and resilience of farming communities by recapitalizing soils and reducing degradation of landscapes • Sustainably intensify farming activities by revitalizing productivity and improving eco-efficiency in rainfedlandscapes
Activity Clusters (Cont) RRR • Improved food safety and security through safe wastewater and excreta reuse • Applying business approaches to the recovery of nutrients, water and energy from domestic and agro-industrial waste resources River basins • Sustainable, efficient, and equitable allocation of water, land and energy resources and their benefits in river basins • Managing water resources’ variability and re-thinking storage in basins for enhanced food and livelihoods security • The water-energy-agriculture nexus: unpacking the tradeoffs and reducing pressures on the poor Information Systems • Decision analysis • Institutionalizing Soil Health Surveillance Systems in Africa • Agro-ecosystem health metrics and monitoring
Marketing, Communication and KM in WLE • WLE is predicated on assumption that major changes are needed in Knowledge, Attitudes and Skills to address how ecosystems are managed to reduce poverty • Comms and KM has an emerging focus on • Internal communication • Partnership engagement • Program coherence • Linking to global processes • Utilization and presentation of information from centers
Principles we are working around • Close relationship with IWMI comms – complementing what they have rather than duplicating. • Decentralized - Leverage capacities of partners and supporting their work • Don’t lock ourselves into systems yet (need to start though) • Focus on utilization and developing products for different target groups • Work with the coalition of the willing – build up alliances • Flexible, iterative, participatory
The WLE Comms network SRPs Program level Activity clusters Gender, Poverty and Institutions ESS and R Program Level Intelligence gathering at the global level Media Guidelines (documentation, branding etc) Vehicles across the program- products and processes Responsible for ensuring commitment from partners at the program level Help achieve program impact Develop comms that we can evaluate and measure Partners Basins - landscapes • SRPs • ESS involvement • Commitment to program • Story gathering • Identifying risks/opportunities • Basins • National/Regional partners • Story gathering • Partners • Decentralized approach • What do the partners want from the core team? • What does it mean from CRP to CRP? • How to partmer’scomms/KM support Basin/activity cluster or SRPs
Programmatic Areas of Work Positioning & Brandingof CRP5 Messaging 1A 2A STRATEGY 1 MC&K For Research into Use Uptake of research results STRATEGY 2 MC&K across CRP5 1B Internal communications & knowledge sharing 2B 1C Influencing the global agenda 2C Relationship building with partners 1D Making information and knowledge accessible
Highlights: Internal Communication • Wiki • Yammer • Monthly updates • Face-to-face • Support to workshop facilitation and documentation • KommsKlinics
Highlights: Engaging partners • Support to workshop facilitation and documentation • Comms workshop • Face-to-face meetings • Communicating CRP updates • Monthly updates • Yammer
Highlights: Messaging • Support to strategy development • Blog • Website • Promoting WLE at global/regional events
Highlights: Influencing the global agenda • Launching WLE • Planet Under Pressure (PUP) • Stockholm World Water Week (SWWW) • Presence at strategic events • SWWW • GCARD
Areas to continue to develop • Management information systems: collection of outputs, data management, support program information systems • Branding and publishing guidelines • KM to support activity cluster development and Regional/basin strategies
WLE Communication & KM challenges • Internal sharing and communication: Developing tools which support effective internal communication • Capacity building: changing attitudes & behaviors of partners towards comms & KM • Messaging: Clearly defining the target and development outcomes it wants to achieve • Linking research and KM processes to achieve impacts • Engaging partners effectively – not duplicating efforts, building on their strengths and interests • Building partnerships across CRPs
What we are looking to achieve this week? • Build a network of comms/km staff from partner organizations • clarify roles and responsibilities • Build ownership and interest • Derive some principles for how we work and potential entry points • Develop agreements on how to move forward in certain areas, such as building blocks • Repositories, internal communication, opportunity funds • Develop innovative ideas for comms/KM and how can support WLE • Developing a compelling story – a learning process within WLE – how can we use existing tools (blog, website, wiki, yammer, etc) • Develop a 6 month plan