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WLE Engagement, Communication and Knowledge Management Strategy 2013-2015. Moving to new types of communication processes. What is different in this Strategy. Ensuring Comms is linked to TOC and Impact pathway Engagement with partners is a key way to integrate and ensure impact
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WLE Engagement, Communication and Knowledge Management Strategy 2013-2015
What is different in this Strategy • Ensuring Comms is linked to TOC and Impact pathway • Engagement with partners is a key way to integrate and ensure impact • Focus on knowledge management and capacity not just one-way communication • Commitment to opening discourse
Actors and audiences • Decision makers at the national, regional and global level • Development practitioners • Donor – Partners • Strategic – Partners • Private sector • Researchers and research institutions • WLE Core Partners • WLE Managers and implementers
WLE Principles • Engagement and communication linked to impact pathways and behavior change • Build upon partners’ knowledge and skills • Integrated engagement and co-creation of knowledge • Access to information • Repackaging and repurposing knowledge for different target groups
Organizing WLE Comms: Principles • Build upon the potential of 11 partners: their capacities knowledge and experience • WLE Engagement, Communication & KM work with IWMI IKG and Uptake • Use WLE comms as a testing ground for IWMI - institutionalize what works • Use distributed/decentralized system with small, focused team at central level
Organization • Overall Coordination • Impact Pathway, TOC & engagement strategies • Support global impact pathway • Website & Information Systems • Publications • Repackaging Program Level Operations Team + IWMI IKG + Core Partners input SRP Level • Support to SRP communication • Knowledge sharing between teams • Engagement with events • Stories and content development Identified new staff need Focal Regios • Engagement and facilitation • Policy Communication • Support to impact pathways • Repackaging/translation • Communication for impact
Gaps/Challenges • Improving communication with partners – ideas for improvement include: • Carrying out partner analysis on current projects to see how are partners and what is role and how SRPs are engaging partners • Engaging in focal regions and embedding communication and hub staff there • Identifying partners and update more frequently (e-letter and face to face) • Opportunities for more partners to participate in communication activities • Defining success stories and how partnerships were included