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Headlines

Headlines. Verbal-Visual Connection. Well-written Informational content entry point Captures & keeps readers with clever word play & specific details Reflects the dominant photo coverage Well-designed Strong visual package of headline parts

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Headlines

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  1. Headlines

  2. Verbal-Visual Connection Well-written Informational content entry point Captures & keeps readers with clever word play & specific details Reflects the dominant photo coverage Well-designed Strong visual package of headline parts Effective, creative use of typography

  3. Tools of the Trade Primary headline Captures readers’ attention with a hint of the story content Secondary headline Provides keen information & insights that dates coverage for that year

  4. Tools of the Trade Sub-headline Inset into story at key information points Label headline Complementary, at-a-glance reference Precis headline Secondary headline & lead combination Specialty headline Showcased quotes & information bytes

  5. Primary/Specialty Headline with Precis Secondary “I barely remember shoving my way through the crowd to where my mom was waiting at the ‘W’ for me. I just remember thinking that I couldn’t look at her or I would start crying. She danced the dance with me—that moment I will never ever forget,” Jeremy Chastain said. F i r s t & 1 0 A feverish pitch resonated throughout the commons and infused the crowd as senior captain Jason Chastain nervously waited to make his debut center stage to “perform” the traditional hat dance at the state championship game pep rally, November 11. For the first time in history and with unprecedented school spirit, the varsity team advanced to state playoffs winning the championship over the Central High School Tigers, 21-20. “Trust me when I tell you I was no big football fan, but there was a spirit this year from the very first pep rally until the final seconds of the state playoff game. I even performed in our class skit as ‘Underdog’ and wore red leotards and a Speedo; the crowd gave me a standing ovation. It will be my most remembered moment of the year, if not my high school life,” freshman Jeremy Chisum said. An average of 925 out of 1050 students attended 16 pep rallies including a full five days of homecoming spirit week celebrations ranging from dress-up days to a record-setting, 23-float parade. “It was nerve-wrecking being the very first person that everyone would see in the parade,” band drum major Kendra Montoya said. “Once we got about two blocks into the parade route, I was loving it. People were screaming and waving and I realized I was a part of something really important to the school and the community.”

  6. Literary Devices Clever word play enhances content Alliteration Antonym, synonym, homonym Onomatopoeia Rhyme Pun

  7. Literary Device // Sampler Alliteration Varsity football, cheerleaders, band Take It To The Top Snap! Prime Time Homecoming pep rally, parade boast television theme Onomatopoeia Spirit soars as football, band, cheerleaders win state champions during the fall season Rhyme

  8. Writing Process List key words Focus on content angle & significance Story idea: spirited loud, noisy pep champs

  9. Writing Process Brainstorm key word rhyming words List phrases that use those rhyming words noise > boys > joys > toys let’s hear it for the boys boys will be boys joys… Toys ‘R Us

  10. Writing Process Transition words & phases Replace rhyming words with key words to create a clever headline Explore phrases using key words cleverly noise > toys Noise R Us Pep rallies come alive with skits, cheerleaders, band, class yells

  11. Designing Process Kicker pattern 1 line of secondary above primary Varsity wins historical state championship F i r s t & 1 0

  12. Designing Process Wicket pattern 2 or more lines of secondary above primary Varsity football, cheerleaders, band win state championships Take It To The Top

  13. Designing Process Hammer pattern 1 or more lines of secondary below primary Noise R Us Spirit inspires team to state championship

  14. Designing Process • Tripod pattern 2 or more lines of secondary beside line(s) of primary Do A Little Dance “…she danced the dance with me—that moment I will never forget.” ~Senior Jason Chastain

  15. Editing Guidelines Refine headlines for strong appeal Keep headlines factual; no editorializing Use visual nouns & action verbs Avoid repetition of words Use a comma instead of “and” Don’t break “grammatical go-togethers” Use single quote marks in headlines Write headlines in present tense Avoid school name, initials, mascot Maintain style consistency

  16. Headlines // Magazine Sampler

  17. Headlines

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