1 / 10

Tablet

Tablet. iPad users. The Sun, Daily Mirror and Daily Record apps coming soon. Bumper Christmas for tablets signal increased consumption of news. Source: YouGov December 2012. 2055 UK adults online. Who owns tablets?. Ownership peaks among 25-34s.

delano
Download Presentation

Tablet

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tablet

  2. iPad users The Sun, Daily Mirror and Daily Record apps coming soon

  3. Bumper Christmas for tablets signal increased consumption of news Source: YouGov December 2012. 2055 UK adults online

  4. Who owns tablets? Ownership peaks among 25-34s Tablet ownership – reach across age groups Source: YouGov – 2055 UK adults online 18+, 29-31 December 2012

  5. Tablet ownership increases news consumption Over 4 in 10 owners think they will/do read more news, 60% of 25-34s Source: YouGov - 603 UK tablet owners online 18+, 29-31 December 2012. Question summary : do you think owning a tablet means you will (or already do) read more or less news?

  6. Tablet owners are regular users 74%claim to go online on their tablet every day, or most days Source: Ofcom Communications Market Report 2012

  7. Tablet users are very engaged 8.9 hours a week spent online via tablet Source: IAB Tablet Buyers Guide

  8. Consumers see tablet advertising as the future Advertising on tablet computers is the future of advertising Source: IAB Tablet Ad Format Study July 2012

  9. 38% of users buy a product after seeing a tablet ad Source: OPA A Portrait of Today’s Tablet User Wave 2

  10. Contact us info@newsworks.org.uk+44(0)20 7839 8935

More Related