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Introduction to Ismail Industries Ltd & Candyland Marketing Sdn Bhd

Introduction to Ismail Industries Ltd & Candyland Marketing Sdn Bhd. Corporate Profile. Ismail Industries Ltd Largest manufacturer and exporter of confectionery products in Pakistan

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Introduction to Ismail Industries Ltd & Candyland Marketing Sdn Bhd

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  1. IntroductiontoIsmail Industries Ltd& Candyland Marketing SdnBhd

  2. Corporate Profile • Ismail Industries Ltd • Largest manufacturer and exporter of confectionery products in Pakistan • Exporting to over 30 countries worldwide (including USA, UK, Australia, UAE, China, Malaysia, Taiwan, Sri Lanka, Bangladesh, Angola, Mozambique, & Afghanistan) • Incorporated as public limited company since 1989 • ISO 22000 certified • WFP certified supplier • Total workforce of over 3,500 employees

  3. Corporate Profile (contd) • Ismail Industries Ltd • Consists of 4 separate divisions • CandyLand – confectionery division, set up in 1989 • Bisconni – biscuit division, set up in 2002 • AstroPack – packaging film division, set up in 2003 • SnackCity – snacks division, set up in 2006 • Separate production unit for each division • Separate sales & distribution setup for each division

  4. Directors’ Profile • Board of Directors (Ismail Industries) • Mohammad Ismail – Chairman & CEO • BS (Industrial Engineering) from University of Florida • Over 30 years of experience in confectionery • Maqsood Ismail – Director, Finance • BS (Economics), University of Delaware • Former Chairman, Export Processing Zones Authority, GOP • Miftah Ismail – Director, Sales & Marketing & COO • PhD (Economics), Wharton School of Business • Board of Directors (Candyland Marketing SdnBhd) • Ali Muhammad – Managing Director (Marketing and Sales) ASEAN region • Bachelors in Marketing and Finance, University of South Australia.

  5. Candyland Marketing Sdn Bhd • Incorporated in March 2013. • A company incorporated specifically to cater the ASEAN region. • Capturing Malaysian Market. • Provide full service and requirements of the ASEAN Countries.

  6. Candyland Marketing SDN BHD • Incorporated in March 2013 • Sole Importers and Marketers for Ismail industries products in Malaysian & ASEAN Market. • Imported several containers since incorporation. • Develop Brand name for Candyland, Bisconni & Snackcity in Malaysian Market. • Imported over 20 SKU’s From Ismail Industries in first 6 Months.

  7. Products overview • Confectionary items • Jellies • Jelly ABC • Jelly Bears • ChilliMilli • Jello Mello • Jelly Beans • YUMS Fruity chews • Marshmallows • Puffs • Miles of Mallows • Biscuits • Potato Chips

  8. Supply Chain • Entered into an agreement with a distribution firm (Zenith Impex (M) Sdn Bhd). • Currently Supplying to over 100 Mini Markets • Two Sub distributors Appointed for distribution in rural areas. • Supplying to chain of “Big Supermarket” • Delivery vehicles are being used for daily sales. • Currently in talks with Philippines buyer for a potential supply.

  9. Marketing • Focus on WOM marketing and Social Media Marketing • Conducted road shows and participated in events relating to food industry for promotions. • In order to capture the market and create awareness we plan to advertise on radio and television. • To attract Major hypermarkets we need to create further awareness. • Please visit our FB page: https://www.facebook.com/CandylandMarketingSdnBhd

  10. Marketing

  11. Product to focus for major HypermarketsJelly Beans Packing: 32G X 12PCS X 18 BOXES Price/Ctn : RM 86.4 RSP : RM 7.20

  12. RITE Packing: 64G X 6PCS X 24 BOXES Price/Ctn : RM 144.1 RSP : RM 6.00

  13. Snackcity Kurleez Packing: 48g x 24pc Price/ctn: RM 38.40 RSP: RM 1.60 (per pc)

  14. Chocolatto Packing: 48g x 6pcs x 24 Boxes Price/ctn: RM 158.40 RSP: RM 6.60 (per box) RM 1.10 (per pc)

  15. Cocomo Packing: 104g x 96pcs Price/Ctn : RM 74.40 RSP : RM 3.10

  16. Reselling/Marketing equipment • Marketing assistance will be provided to the resellers • Table stands and floor stands will be provided by the company. • We are looking for your opinion on reselling equipments.

  17. Reseller’s Margin • Margin to resellers is offered as a percentage of RSP (Retail Selling price) • Margin will be ranging from 25% - 30% on the RSP. • Resellers will be invoiced on the RSP and will be allotted a margin of 25% - 30%, which will be deducted at the time of payment. • Payment terms are 30 – 45 days.

  18. Manufacturing Facilities • CandyLand – confectionery unit • Operational since 1989 • Size of unit – 27,000 sq metres covered area • Manufacturing capability for • Candies (hard boiled and deposit) • Lollipops • Jellies • Bubble gums (bazooka and centre-filled) • Toffees and chew toffees • Chocolates (extruded and deposit) • Marshmallows • Coated chews • Current capacity – 3,000 tons per month • Constant enhancement of capacity in process

  19. Manufacturing Facilities • Bisconni – biscuit unit • Operational since 2002 • Size of unit – 22,000 metres covered area • Manufacturing capability for • Center-filled semi-hard cracker • Plain molded sandwich • Plain molded biscuit • Wire cut cookies • Jam-filled cookies • Wafer • Chocolate chips • Current capacity of 2200 tons/month • Expansion in process

  20. Manufacturing Facilities • Astropack – packaging unit • Operational since 2003 • Size of unit – 9,000 sq metres covered area • Manufacturing capability for • CPP transparent film • CPP metallized film • CPP white film • Current capacity of 500 tons/month

  21. Manufacturing Facilities • SnackCity – snacks unit • Operational since 2006 • Two units – one each in South and Central Pakistan • Size of unit – 18,000 sq metres covered area • Manufacturing capability for • Potato crisps • Potato sticks • Fried and roasted peanuts • Nimko (mixed savory snack) • Capacity of 750 tons per month

  22. Marketing Structure • Marketing team • Full fledged department, capable of handling product development, packaging development and logistics requirements • Market leaders in local market • 30% plus share in confectionery segment • 15% plus share in biscuit segment • 25% plus share in snacks segment

  23. Marketing Structure • In house branding • Delivery time - 8 weeks from advance receipt for 1st order, subsequently down to 4-6 weeks • Order quantity – Minimum 2 tons per item • Buyers’ own branding • Delivery time – 12 weeks from advance receipt for 1st order, subsequently down to 4-6 weeks • Order quantity – Minimum 5 tons per item

  24. Contact Information • Address • Peti Surat 10238 lot 56, Jalan Batu Caves, Happy new village, Greenwood park, Mukim Batu, 68100 Batu caves, Selangor Malaysia. • Telephone number • +603-61899125 • Email • candylandmarketingsdnbhd@gmail.com

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