1 / 19

E-commerce fundamentals

E-commerce fundamentals. Objectives By the end of the lecture students should: Appreciate the changes in trading patterns enabled by E-commerce Understand the main business models of E-commerce Appreciate the different revenue models available through E-commerce. E-commerce fundamentals.

deliz
Download Presentation

E-commerce fundamentals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-commerce fundamentals Objectives By the end of the lecture students should: • Appreciate the changes in trading patterns enabled by E-commerce • Understand the main business models of E-commerce • Appreciate the different revenue models available through E-commerce E-commerce COM380

  2. E-commerce fundamentals • The E-commerce environment • The E-commerce marketplace • Business models for E-commerce E-commerce COM380

  3. E-commerce fundamentals E-commerce environment • Macro-environment • Micro-environment E-commerce COM380

  4. E-commerce fundamentals E-commerce marketplace • Business-to-consumer (B2C) • Business-to-business (B2B) • Consumer-to-business (C2B) • Consumer-to-consumer (C2C) E-commerce COM380

  5. E-commerce fundamentals Marketplace channel structures • Disintermediation • Reintermediation • Countermediation • Infomediary E-commerce COM380

  6. E-commerce fundamentals Types of portal • Access • Horizontal • Vertical • Geographical • Marketplace • Media type E-commerce COM380

  7. E-commerce fundamentals Electronic marketspace • Sell-side • Buy-side • Marketplace E-commerce COM380

  8. E-commerce fundamentals Electronic marketspace • Negotiated deal • Brokered deal • Auction E-commerce COM380

  9. E-commerce fundamentals Electronic marketspace • Fixed price • Pure markets • Barter E-commerce COM380

  10. E-commerce fundamentals Online auctions • Price discovery • Efficient allocation mechanism • Distribution mechanism • Coordination mechanism E-commerce COM380

  11. E-commerce fundamentals Online auctions • Forward, upward • Reverse, downward E-commerce COM380

  12. E-commerce fundamentals Business models for e-commerce • Operation arena • Value chain position • Value position • Revenue models • Representation E-commerce COM380

  13. E-commerce fundamentals Business models for e-commerce • Marketplace position • Revenue model • Commercial arrangement E-commerce COM380

  14. E-commerce fundamentals Start-up companies • Dot-coms • Clicks and mortar • Assessing dot-coms E-commerce COM380

  15. E-commerce fundamentals Valuing dot-coms • Cost of acquiring customer • Contribution margin per customer • Average annual revenues • Total number of customers • Customer churn rate E-commerce COM380

  16. E-commerce fundamentals Dot-coms • Concept • Innovation • Execution • Traffic • Financing • Profile E-commerce COM380

  17. E-commerce fundamentals Dot-coms • End of the affair • Impact E-commerce COM380

  18. E-commerce fundamentals Summary • E-business environment • E-business marketplace • Disintermediation • Business models • Start-ups E-commerce COM380

  19. E-commerce fundamentals Objectives • Appreciate the changes in trading patterns enabled by E-commerce • Understand the main business models of E-commerce • Appreciate the different revenue models available through E-commerce E-commerce COM380

More Related