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2011 PACKAGE PROFILES Date: 25.07.11 Presented by: Richard Flynn

2011 PACKAGE PROFILES Date: 25.07.11 Presented by: Richard Flynn. DCM.CO.UK. CINEMA: THE QUALITY BROADCAST CHANNEL. 2010 AGP PROFILE FAIRLY EVEN SPREAD ACROSS ALL DEMOGRAPHICS. Age. Gender. Social Grade. 15-24. M. ABC1. 25-34. 35-44. F. C2DE. 45+.

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2011 PACKAGE PROFILES Date: 25.07.11 Presented by: Richard Flynn

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  1. 2011 PACKAGE PROFILES Date: 25.07.11 Presented by: Richard Flynn DCM.CO.UK

  2. CINEMA: THE QUALITY BROADCAST CHANNEL 2010 AGP PROFILE FAIRLY EVEN SPREAD ACROSS ALL DEMOGRAPHICS Age Gender Social Grade 15-24 M ABC1 25-34 35-44 F C2DE 45+ Source notes: CAA Film Monitor 2011. Data Jan – Dec 10 Base: 15+.

  3. CINEMA: THE QUALITY BROADCAST CHANNEL 2011 PREM MALE PROFILE Age Gender Social Grade 15-24 M ABC1 25-34 35-44 F C2DE 45+ Source notes: CAA Film Monitor 2011. Data Jan – Dec 10 Base: 15+.

  4. CINEMA: THE QUALITY BROADCAST CHANNEL 2011 PREM FEMALE PROFILE Age Gender Social Grade M 15-24 ABC1 25-34 F 35-44 C2DE 45+ Source notes: CAA Film Monitor 2011. Data Jan – Dec 10 Base: 15+.

  5. CINEMA: THE QUALITY BROADCAST CHANNEL 2011 PREM YOUTH PROFILE Age Gender Social Grade 15-24 M ABC1 25-34 F 35-44 C2DE 45+ Source notes: CAA Film Monitor 2011. Data Jan – Dec 10 Base: 15+.

  6. CINEMA: THE QUALITY BROADCAST CHANNEL 2011 PREM PLUS PROFILE Age Gender Social Grade 15-24 M ABC1 25-34 35-44 F C2DE 45+ Source notes: CAA Film Monitor 2011. Data Jan – Dec 10 Base: 15+.

  7. CINEMA: THE QUALITY BROADCAST CHANNEL 2011 ALCOHOL PROFILE Age Gender Social Grade 18-24 M ABC1 25-34 35-44 F C2DE 45+ Source notes: CAA Film Monitor 2011. Data Jan – Dec 10 Base: 18+.

  8. CINEMA: THE QUALITY BROADCAST CHANNEL 2011 FAMILY FOCUS PROFILE Age Gender Social Grade 7-14 M ABC1 15-24 25-34 F 35-44 C2DE 45+ Source notes: CAA Film Monitor 2011. Data Jan – Dec 10 Base: 7+.

  9. THANK YOU Contact Richard Flynn T: 020 7534 6363 E: richard.flynn@dcm.co.uk DCM.CO.UK

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