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Introduction to Travel and Tourism Dealing With Dreams: The Travel Agency Industry

Explore the role of a travel agent in the industry and the benefits they provide, including their skills in finding the best travel solutions and deals, their experience in saving time and trouble, their professionalism and accountability, and their extensive knowledge of suppliers and destinations. Learn about the different types of travel agencies, the training needs of travel agents, and the responsibilities of corporate travel management. Discover the key traits of successful leisure travel agents and the variety of careers available in the travel agent industry.

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Introduction to Travel and Tourism Dealing With Dreams: The Travel Agency Industry

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  1. Introduction to Travel and TourismDealing With Dreams: The Travel Agency Industry Chapter 5

  2. A Travel Agent’s Value • More skilled at finding the best travel solution and the best deal • Experience save times and trouble • Professionalism equals accountability • Better knowledge of suppliers and destinations • Largely impartial to advertising

  3. Training Needs of Travel Agents • Professional organizations • Destination marketing organizations • Suppliers • Travel schools

  4. Kinds of Travel Agencies • Conventional, full-service agencies • Online agencies • Specialized agencies • Home-based agencies

  5. Corporate Travel Management • Set corporate travel policy • Plan meetings, conferences, and convention programs • Negotiate with suppliers • Manage travel budgets • Arrange personnel relocation and housing • Communicate with management in other departments of the corporation

  6. Travel Agents and Leisure Clients • They provide a warm and cheery greeting. • They ask questions to determine the client’s needs. • They do research, if necessary. • They make recommendations that meet the client’s needs. • They overcome objections that the client might have to the recommendations. • They enhance the sale by recommending additional products or services. • They close the sale by getting agreement and payment from the client. • They follow up to make sure the trip went well.

  7. For Work or Pleasure? Corporate Agents Leisure Agents Inform and suggest Deal with dreams More likely work with long lead times Know details about many more destinations Hear about a trip if something went wrong Most callers don’t book • Respond to requests • Deal with logistics • Usually work with short lead times • Know a lot about selected destinations • Usually hear about how a trip went • Most callers book travel

  8. Careers in the Travel Agent Industry • Senior executives, directors, managers, owners • Human resources/training specialists • Travel agents (leisure and/or corporate) • Outside sales representatives • Group specialists • Cruise, destination, corporate travel specialists • Clerical support and accountants • Vendor negotiators • Technological support

  9. The Successful Leisure Travel Agent • Understands suppliers’ products and services • Knows destinations their clients most often visit • Has solid research and computer skills • Familiar with the logistics and requirements of travel • Knows basic bookkeeping and accounting • Has sharp sales, service and communication skills • Devotes time to expanding their expertise

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