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MBA 523 INTERNATIONAL MARKETING

Introductions, Course Overview, Chp. 1 and Case Analysis. MBA 523 INTERNATIONAL MARKETING. with Duane Weaver. OUTLINE. Introductions Course Overview: outline, assignments, site TextBook: International Marketing 16 th Ed.: Cateora, Gilly, and Graham (2013) Chp. 1 and Marketing Review

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MBA 523 INTERNATIONAL MARKETING

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  1. Introductions, Course Overview, Chp. 1 and Case Analysis MBA 523INTERNATIONAL MARKETING with Duane Weaver

  2. OUTLINE • Introductions • Course Overview: • outline, assignments, site • TextBook: • International Marketing 16th Ed.:Cateora, Gilly, and Graham (2013) • Chp. 1 and Marketing Review • How to Prepare Cases

  3. Introductions - Instructor Duane Weaver • B.Comm., M.D.Ed.(honours), IESNA • CEO 2Birds1Stone • Marketing, Management and Computer Applications Instructor • 20+ years management experience (marketing) • Industry experience: High-tech, Artificial Intelligence, Telecommunications, Computing, Lighting, Automotive, Fashion, Distance Education, B2B, B2C, E-Commerce, E-Learning, Grocery and Floral. • Manufacturing, Wholesale and Retail experience. • Family, small business, and multi-national corporations • Positions: Board ofDirectors, CEO, General Manager, International Sales Manager, Business Development Manager, Regional Sales Manager, Product Manager, Market Manager, Service Manager, Parts Manager, Acct. Manager, Marketing/Business Consultant, Instructor, Professor • Enjoy sailing, soccer, badminton, golf and camping

  4. Introductions - Students • Your name? • What do you expect to get out of learning MBA 523 (International Marketing)? I.E.: what is your personal learning GOAL? • Provide an example of one internatinal company that in your opinion, usesmarketing effectively. Why?

  5. The Class WebsiteThe Text BookThe Course OutlineThe ClassesThe Evaluations Course Overview

  6. The Class Website http://web.viu.ca/weaverd/MBA523 • NOTE: to contact me – best to use EMAIL duane.weaver@viu.ca • Office hours: 11:30-13:00 Mon. & Thu 13:30-14:30 and Tues. 15:00-16:00 or by appointment • Office: B250-R448

  7. The Course Outline • Overview (see class website)

  8. The Classes • Will take a lecture/seminar format. • Expected to have: • read the chapter ahead of class, • met in your case study groups, • and discussed the upcoming discussion question/cases. • You should individually and as a team have prepared the case prepartion chart for all cases being discussed and be prepared to discuss the key concepts, issues, and provide a sound analysis of the discussion question/case.

  9. The Evaluations • Team case presentation – 20% • Culture Assignment – 10% • Student Lead Presentation Seminar Discussion – 10% • Midterm Case Exam (individual) – 30% • International Marketing Plan (IMP) – 30%(peer evaluations applied) • The best method to prepare is to meet and discuss regularly with your study groups, as well as to conduct research beyond text and class discussions.

  10. Form Teams of Five – Project Team – • Select Team Name • Create a personal “tent card” with your Team Name and First Name on the card • Please sit in your teams during class.

  11. Random assigned Teams of Five – Case Team – • Case teams will be randomly assigned now. • Note Team 1 has a case to present next class…this team will earn an automatic 10% bonus for having to go first. • Please feel free to come see my during my office hours to discuss expectations.

  12. Chp. 1 and Marketing Review • Marketing Mix? • Needs vs. Wants • Product Positioning • International Impacts • Mktg Dec’n Factors (See Exhibit 1.3 p. 11) • Environmental Adaptation • Developing Global Awareness

  13. HOW TO PREPARE CASES • Case Familiarity and approaches? • Case Preparation Chart • Short Cycle (10 minutes max.) • Long Cycle (20 minutes plus research time).

  14. MBA 523INTERNATIONAL MARKETING Thank You!See you next class

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