MBA in Marketing

1. Master of Business Administrationin Marketing Management

2. Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company’s objectives. Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the key role in the success and growth of any organization. 

3. PotentialCareers • Brand Manager • Marketing Manager • Market Research Analyst • New Product Manager

4. Eligibility Any Graduate Duration 2 Year (4 Semester)

5. Program Structure Semester I Financial Management Business Environment Managerial Economics Organizational Behavior Human Resource Management (HRM) Quantitative Techniques Semester II Strategic Management Marketing Management Management Information Systems (MIS) Production & Operation Management Research Methodology for Management Decision Accounting for Managers

6. Semester III • Entrepreneurship and Small Business Management • Legal Aspects of Business • Principles and Practices of Management • Managing e-business • Retail Management • Production Planning and Control • Semester IV • Services Marketing and Customer Relationship Management • International Business Management • Advertising and Sales Promotion • Product and Brand Management • Industrial Marketing • Financial Service Marketing

7. For More Details Visithttp://www.jnujprdistance.com