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Mondelez International. Company Overview. Spin-Off of Kraft Foods, Inc.; name then changed to Mondelez International in October, 2012. Global net revenues of $35.0B.
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Company Overview Spin-Off of Kraft Foods, Inc.; name then changed to Mondelez International in October, 2012. Global net revenues of $35.0B. Holds #1 leading market shares in biscuits (cookies and crackers), chocolate, candy, and powdered beverages as well as #2 position in gum and coffee. Operates in over 80 countries and competes in ~165 countries around world.
Strategy Market Growth Strategy: Mondelez has been seeking to expand to different countries around the world, primarily to emerging markets. Seeks to develop best-in-class sales and distribution capabilities across key markets in both developing and developed markets.
Strategy • Financial Growth Strategy: Expand margins through overhead discipline and by leveraging lean/simple cost management programs within supply chain. Then reinvest savings. • Sustainability: • Create foods that fit the way people eat today and provide balanced snacking choices create healthier snacks as demanded. • Empower farming communities to deliver innovative solutions throughout ingredient supply chain. • Drive resource efficiency and design sustainability into operations.
Customers Supermarket chains, wholesalers, supercenters, club stores, distributors, convenience stores, gas stations, drug stores, value stores, etc.
Products • Five consumer sectors: • Biscuits, chocolate, gum and candy, beverages, and cheese and grocery. • Owns some of best known industry products including Jacob’s coffee, Oreo, Ritz, Triscuit, Nabisco, Honey Maid, Macaroni and Cheese, Velveeta. • Over past five years company has seen an increase in demand for its products. • Past 5 years increases in prices of wheat, sugar, coffee beans have been passed onto consumer in form of higher prices.
