Conducting Insightful Interviews

1. Conducting Insightful Interviews CONDUCTING INSIGHTFUL INTERVIEWS HOW-TO GUIDE

2. 2 Conducting Insightful Interviews How-to Guide Conducting Insightful Interviews Considering how important the interview process is for scrutinizing potential employees, it is surprising that most organizations do not have a formal set of interview questions. Don’t misread another hire because you didn’t take the time to plan for the interview accordingly. Use Demand Metric’s Interview Questions Tool to create a list of standardized interview questions from your perspective. Situational - what previous experiences will help/hinder this prospective employee with success at your organization? Can your prospect articulate their problem-solving or critical thinking skills effectively? What type of management style is this prospect used to? Will they fit your culture? Behavioral - how will this prospect react to various situations they will encounter in your work environment? Can your prospect actively listen, and communicate well, both verbally and in business writing? How has this prospect handled pressure in the past, or dealt with a work-related conflict? Attitudinal - Does this prospect have a genuinely positive attitude, or are they just acting excited for interviewing purposes? Is your prospect an optimist or a pessimist; both can be useful depending on the role you need. What are the career plans for this prospect; are they an over- achiever? Self-Awareness - can this person paint an accurate picture of their capabilities and constraints? Does your prospect have plans for building on their deficiencies? How coachable will this person be? Are they defensive? Skills - some positions require specific skills; ensure your prospect has them. Knowledge-Based - many positions require specific expertise; test for it. What Types of Questions NEED to be Asked? HOW-TO GUIDE 2 Conducting Insightful Interviews How-to Guide Conducting Insightful Interviews Considering how important the interview process is for scrutinizing potential employees, it is surprising that most organizations do not have a formal set of interview questions. Don’t misread another hire because you didn’t take the time to plan for the interview accordingly. Use Demand Metric’s Interview Questions Tool to create a list of standardized interview questions from your perspective. Situational - what previous experiences will help/hinder this prospective employee with success at your organization? Can your prospect articulate their problem-solving or critical thinking skills effectively? What type of management style is this prospect used to? Will they fit your culture? Behavioral - how will this prospect react to various situations they will encounter in your work environment? Can your prospect actively listen, and communicate well, both verbally and in business writing? How has this prospect handled pressure in the past, or dealt with a work-related conflict? Attitudinal - Does this prospect have a genuinely positive attitude, or are they just acting excited for interviewing purposes? Is your prospect an optimist or a pessimist; both can be useful depending on the role you need. What are the career plans for this prospect; are they an over- achiever? Self-Awareness - can this person paint an accurate picture of their capabilities and constraints? Does your prospect have plans for building on their deficiencies? How coachable will this person be? Are they defensive? Skills - some positions require specific skills; ensure your prospect has them. Knowledge-Based - many positions require specific expertise; test for it. What Types of Questions NEED to be Asked? HOW-TO GUIDE

3. 3 Conducting Insightful Interviews How-to Guide 1 2 3 Be Prepared Conduct your Interviews Share your Approach Action Plan STEP 1 - Be Prepared Welcome to the Interview Questions Tool Use Demand Metric’s Interview Questions Tool to create a set of standardized questions you can reuse for future interviews. V I E W R E S O U R C E Interview Questions Tool 3 Conducting Insightful Interviews How-to Guide 1 2 3 Be Prepared Conduct your Interviews Share your Approach Action Plan STEP 1 - Be Prepared Welcome to the Interview Questions Tool Use Demand Metric’s Interview Questions Tool to create a set of standardized questions you can reuse for future interviews. V I E W R E S O U R C E Interview Questions Tool

4. 4 Conducting Insightful Interviews How-to Guide 1 2 3 Be Prepared Conduct your Interviews Share your Approach Action Plan STEP 2 - Conduct your Interviews Verbal and Body Language Tell the Story Together Use your Interview Questions Tool to control the discussion. Listen carefully to each response and read body language. V I E W R E S O U R C E Interview Questions Tool 4 Conducting Insightful Interviews How-to Guide 1 2 3 Be Prepared Conduct your Interviews Share your Approach Action Plan STEP 2 - Conduct your Interviews Verbal and Body Language Tell the Story Together Use your Interview Questions Tool to control the discussion. Listen carefully to each response and read body language. V I E W R E S O U R C E Interview Questions Tool

5. 5 Conducting Insightful Interviews How-to Guide 2 3 Conduct your Interviews Share your Approach Show leadership and make your tool available to all. Action Plan STEP 3 - Share your Approach 1 Be Prepared Interview Evaluation Matrix Interview Questions Tool V I E W R E S O U R C E V I E W R E S O U R C E Share Your Tool to Help Your Team 5 Conducting Insightful Interviews How-to Guide 2 3 Conduct your Interviews Share your Approach Show leadership and make your tool available to all. Action Plan STEP 3 - Share your Approach 1 Be Prepared Interview Evaluation Matrix Interview Questions Tool V I E W R E S O U R C E V I E W R E S O U R C E Share Your Tool to Help Your Team

6. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved.