Demand Metric - Case Study RMA

1. Case     Study Ro Morrison & Associates is an innovative "outcome" company with over 45 years of sales and relationships management experience in the financial services industry. It works closely with financial services companies with one goal in mind: to increase the return on investment of their speaking, training and event needs. A Partnership is Born Dungworth joined Demand Metric to get both tools and advisory services. This began a series of discussions with a Demand Metric analyst about positioning and promoting his business. “What made our partnership work was that I know a lot about the business I am in, but I’m not an expert at marketing,” says Dungworth. “My Demand Metric analyst knows a lot about marketing, but not about my business. This was perfect for me because we focused on the positioning to my end client and that was what really mattered. While there are a number of things that we worked on, I feel the most important thing the analyst helped me understand is that we’re an “outcome” company. While this is so simple it really allowed me to think about the company in a different way.” Marketing Foundation “What we worked on and what was delivered was the marketing foundation for who we are, what we do, and what makes us different,” continues Dungworth. “It was delivered at a fraction of the cost from going to a typical marketing analyst.” Saving Time and Money “I was able to get the end result I was looking for and Demand Metric really helped get me there,” concludes Dungworth. “I also really like a number of the Demand Metric turnkey documents and training that can save someone a lot of time. Demand Metric is a great one-stop marketing company for smaller business owners to access which saves both time and money.” www.demandmetric.com “Demand Metric is a great one-stop marketing company for smaller business owners to access which saves both time and money.” Chris Dungworth RMA