Google For Business

1. Google+ For Business GOOGLE+ FOR BUSINESS HOW-TO GUIDE

2. 2 Google+ For Business How-to Guide With today’s plethora of social media outlets, Google+ offers a unique service specifically helpful for business. According to HubSpot, over 40 percent of marketers report that Google+ is “useful to critical for their business.” Google+ allows businesses to share information, promote their attrib- utes and most importantly measure the results. Having a Google+ page can favorably impact search results while functioning as an effective lead generation tool. Using Google+ can give you a competitive edge to get the business you need to grow and succeed in your market. This How-To Guide will highlight the key features of Google+ that are useful to business, how marketers can use Google+ to create valuable, measurable results followed by an action plan for getting started using this new, comprehensive social media outlet. Google+ is a place to connect with people who have like-minded interests, and not only with people that you already know. Google+ provides a unique opportunity for generating business and engaging customers in dialogue. There are a few key tools on Google+ that expand your current social media capabilities and transfer valuable information used for marketing. Use Demand Metric’s downloadable Google+ Implementation Checklist. HOW-TO GUIDE Key Features Google+ Provides Hangouts — Hangouts provide the capability to set up video conversations with both customers and colleagues. This feature allows you to host virtual meetings with up to 10 participants. Hosting a hangout can increase your team’s productivity through screen sharing and document sharing. You can also share and edit documents among participants using Google Docs. Circles — Unlike Facebook, Google+ Circles allow you to categorize individuals into different circles depending on your relationship with them. You can choose what to share with which each circle. Circles make it easy to restrict sharing to certain groups. For example, what you choose to share with your co-workers circle may not be the same as you share with your friends circle. Google+ Ripples — Ripples displays who shared something and with whom. It creates an inter- active graphic of public shares, and how it rippled through the network. It is a very useful business tool for visualizing the flow of online information. +1 Recommendations — +1 Badge on Google+ is a way to promote pages on your website. Adding a +1 badge to your site will lead directly to your Google+ page. People can click on a +1 badge to recommend your page. The more recommendations and the larger your network, the higher your content is likely to appear in Google search results and the more qualified traffic your website can attract. Google+ For Business 2 Google+ For Business How-to Guide With today’s plethora of social media outlets, Google+ offers a unique service specifically helpful for business. According to HubSpot, over 40 percent of marketers report that Google+ is “useful to critical for their business.” Google+ allows businesses to share information, promote their attrib- utes and most importantly measure the results. Having a Google+ page can favorably impact search results while functioning as an effective lead generation tool. Using Google+ can give you a competitive edge to get the business you need to grow and succeed in your market. This How-To Guide will highlight the key features of Google+ that are useful to business, how marketers can use Google+ to create valuable, measurable results followed by an action plan for getting started using this new, comprehensive social media outlet. Google+ is a place to connect with people who have like-minded interests, and not only with people that you already know. Google+ provides a unique opportunity for generating business and engaging customers in dialogue. There are a few key tools on Google+ that expand your current social media capabilities and transfer valuable information used for marketing. Use Demand Metric’s downloadable Google+ Implementation Checklist. HOW-TO GUIDE Key Features Google+ Provides Hangouts — Hangouts provide the capability to set up video conversations with both customers and colleagues. This feature allows you to host virtual meetings with up to 10 participants. Hosting a hangout can increase your team’s productivity through screen sharing and document sharing. You can also share and edit documents among participants using Google Docs. Circles — Unlike Facebook, Google+ Circles allow you to categorize individuals into different circles depending on your relationship with them. You can choose what to share with which each circle. Circles make it easy to restrict sharing to certain groups. For example, what you choose to share with your co-workers circle may not be the same as you share with your friends circle. Google+ Ripples — Ripples displays who shared something and with whom. It creates an inter- active graphic of public shares, and how it rippled through the network. It is a very useful business tool for visualizing the flow of online information. +1 Recommendations — +1 Badge on Google+ is a way to promote pages on your website. Adding a +1 badge to your site will lead directly to your Google+ page. People can click on a +1 badge to recommend your page. The more recommendations and the larger your network, the higher your content is likely to appear in Google search results and the more qualified traffic your website can attract. Google+ For Business

3. 3 Google+ For Business How-to Guide Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette. To properly understand the potential of the European market, it’s important to research and focus on the basics: Google+ offers a new social media channel for businesses to exploit that provides measurable results. Catered towards business, the advantages of Google+ make it a unique social media channel providing positive results. Most importantly, Google+ provides an opportunity to track measurable results, help improve SEO and provide quality lead generation. Continuously evolving, Google+ is a free social media channel that businesses must seriously consider as a way to increase their online visibility and reach. Use Demand Metric’s Google+ Implementation Checklist to get started! HOW-TO GUIDE Google+ For Business How Google+ Is Useful for Marketers Bottom Line SEO Strategies (Search Engine Optimization) Value Lead Generation Having the +1 badge on your Google+ page enhances Search Engine Optimization. The larger your network on Google+, the higher your content is likely to appear in search result rankings. Furthermore, the +1 links have shown to generate a higher Click-Through Rate, because the potential for link sharing on a social network is greater. HubSpot has determined that Websites using the +1 button generate 3.5 times the Google+ visits than sites without the button. Google+ allows you to track Lead Generation. You can track plus.Google.com as a referral site to see statistics on Google+ lead generation. Proper measurements are important for generating leads, as it will allow you to see which keywords are effective for search results and what content generates but it also direct traffic. Not only does the +1 badge increase your SEO rankings in the popular search engine, it also directs more qualified leads directly to your site. The +1 also promotes the idea that if people found a resource helpful or if contains popular results, that information is available without clicking through the site. By applying social media buttons on your websites or blogs that directly link to your Google+ page, you provide another means of access to valuable content for potential leads. 3 Google+ For Business How-to Guide Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette. To properly understand the potential of the European market, it’s important to research and focus on the basics: Google+ offers a new social media channel for businesses to exploit that provides measurable results. Catered towards business, the advantages of Google+ make it a unique social media channel providing positive results. Most importantly, Google+ provides an opportunity to track measurable results, help improve SEO and provide quality lead generation. Continuously evolving, Google+ is a free social media channel that businesses must seriously consider as a way to increase their online visibility and reach. Use Demand Metric’s Google+ Implementation Checklist to get started! HOW-TO GUIDE Google+ For Business How Google+ Is Useful for Marketers Bottom Line SEO Strategies (Search Engine Optimization) Value Lead Generation Having the +1 badge on your Google+ page enhances Search Engine Optimization. The larger your network on Google+, the higher your content is likely to appear in search result rankings. Furthermore, the +1 links have shown to generate a higher Click-Through Rate, because the potential for link sharing on a social network is greater. HubSpot has determined that Websites using the +1 button generate 3.5 times the Google+ visits than sites without the button. Google+ allows you to track Lead Generation. You can track plus.Google.com as a referral site to see statistics on Google+ lead generation. Proper measurements are important for generating leads, as it will allow you to see which keywords are effective for search results and what content generates but it also direct traffic. Not only does the +1 badge increase your SEO rankings in the popular search engine, it also directs more qualified leads directly to your site. The +1 also promotes the idea that if people found a resource helpful or if contains popular results, that information is available without clicking through the site. By applying social media buttons on your websites or blogs that directly link to your Google+ page, you provide another means of access to valuable content for potential leads.

4. 4 Google+ For Business How-to Guide 1 2 3 4 5 Set up Gmail Account Create a Google+ Page Promote Your Page Measure Your Results Set up an account accessible to your entire team. Action Plan STEP 1 - Set up Gmail Account Optimize your Page Your Google Account will Help You Get it Done Google+ Implementation Checklist V I E W R E S O U R C E 4 Google+ For Business How-to Guide 1 2 3 4 5 Set up Gmail Account Create a Google+ Page Promote Your Page Measure Your Results Set up an account accessible to your entire team. Action Plan STEP 1 - Set up Gmail Account Optimize your Page Your Google Account will Help You Get it Done Google+ Implementation Checklist V I E W R E S O U R C E

5. 5 Google+ For Business How-to Guide 1 2 3 4 5 Set up Gmail Account Create a Google+ Page Measure Your Results Creating your Google+ page is very important since it will influence how potential customers perceive your brand and how people will learn about your business. You may include personal and professional information linking to your brand. Keywords that are important to you will make finding your business through Google+ searches easier. To enable your circles to evolve with you, it’s important to always keep this information up to date as your business evolves. Action Plan STEP 2 - Create a Google+ Page Promote your Page Optimize your Page Use the Google+ Implementation Checklist Google+ Implementation Checklist V I E W R E S O U R C E 5 Google+ For Business How-to Guide 1 2 3 4 5 Set up Gmail Account Create a Google+ Page Measure Your Results Creating your Google+ page is very important since it will influence how potential customers perceive your brand and how people will learn about your business. You may include personal and professional information linking to your brand. Keywords that are important to you will make finding your business through Google+ searches easier. To enable your circles to evolve with you, it’s important to always keep this information up to date as your business evolves. Action Plan STEP 2 - Create a Google+ Page Promote your Page Optimize your Page Use the Google+ Implementation Checklist Google+ Implementation Checklist V I E W R E S O U R C E

6. 6 Google+ For Business How-to Guide 1 2 3 4 5 Promote Your Page Measure Your Results Promoting your Google+ page means updating it frequently, ideally on a daily basis. Uploading photos provides a visual perspec- tive and allows others to share your content. Add links to engage your circles before promoting your page live. Action Plan STEP 3 - Promote Your Page Set up Gmail Account Optimize your Page Google+ Promotions and Daily Updates for Engagement Google+ Implementation Checklist V I E W R E S O U R C E Create a Google+ Page 6 Google+ For Business How-to Guide 1 2 3 4 5 Promote Your Page Measure Your Results Promoting your Google+ page means updating it frequently, ideally on a daily basis. Uploading photos provides a visual perspec- tive and allows others to share your content. Add links to engage your circles before promoting your page live. Action Plan STEP 3 - Promote Your Page Set up Gmail Account Optimize your Page Google+ Promotions and Daily Updates for Engagement Google+ Implementation Checklist V I E W R E S O U R C E Create a Google+ Page

7. 7 Google+ For Business How-to Guide 1 2 3 4 5 Optimize Your Page Measure Your Results Optimizing your Google+ page to make it more valuable and engaging is effective for lead generation. Continuously add links, photos and other relevant content to promote your page. Have as many people as possible to recommend your page to improve SEO. Action Plan STEP 4 - Optimize Your Page Set up Gmail Account Promote your Page SEO Improvement and Engaging Content for Lead Generation Google+ Implementation Checklist V I E W R E S O U R C E Create a Google+ Page 7 Google+ For Business How-to Guide 1 2 3 4 5 Optimize Your Page Measure Your Results Optimizing your Google+ page to make it more valuable and engaging is effective for lead generation. Continuously add links, photos and other relevant content to promote your page. Have as many people as possible to recommend your page to improve SEO. Action Plan STEP 4 - Optimize Your Page Set up Gmail Account Promote your Page SEO Improvement and Engaging Content for Lead Generation Google+ Implementation Checklist V I E W R E S O U R C E Create a Google+ Page

8. 8 Google+ For Business How-to Guide 1 2 3 4 5 Optimize Your Page Measure Your Results Through Google+ you can create social and analytics reports to measure the impact social media has on your business goals. These features help you quantify the value of social media. Track traffic and leads using plus.google.com. Searching on Google+ Search not only helps your customers find information about you; it also helps you to understand what people are saying about your brand. Experiment by conducting a Google search after installing a +1 badge to your site. The more recommendations you have, the higher your ranking will become in a traditional Google search. Action Plan STEP 5 - Measure your Results Set up Gmail Account Promote your Page Measure Your Social Media Impact with Business Goals Create a Google+ Page 8 Google+ For Business How-to Guide 1 2 3 4 5 Optimize Your Page Measure Your Results Through Google+ you can create social and analytics reports to measure the impact social media has on your business goals. These features help you quantify the value of social media. Track traffic and leads using plus.google.com. Searching on Google+ Search not only helps your customers find information about you; it also helps you to understand what people are saying about your brand. Experiment by conducting a Google search after installing a +1 badge to your site. The more recommendations you have, the higher your ranking will become in a traditional Google search. Action Plan STEP 5 - Measure your Results Set up Gmail Account Promote your Page Measure Your Social Media Impact with Business Goals Create a Google+ Page

9. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved.