Google Adwords For Business

1. 30/07/2020 Google Adwords For Business +91 8448783662   D2Dwebsitesmarketing@gmail.com   a a Google Adwords For Business by Suraj | Dec 26, 2019 | Digital Marketing Google AdWords for Business is an Online Advertising Program from Google, the program is designed to create online ads to reach an audience who are interested in the products and the services you offer. The AdWords program runs on pay-per-click (PPC) advertising, which means you have to pay every time a visitor clicks on your ads. There are many advertising mediums and approaches available, and it will be hard to determine which fits your business. The influencers and salespeople always tell you to invest in various platforms without explaining why. A lot happens when you search for a product or a service on Google, unseen auctions happen at lightning speed nearly every time you search for a product or service in Google. And the advertisers constantly conflict for those auctions on your click.  Google Adwords Benefits for Business These advertisers are fighting because the tools from Google AdWords tell them that your click may eventually lead to a sale. If you are an advertiser who is looking to capitalize on an astronomical number of searches that take place on Google daily and earn quickly the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google AdWords. Google AdWords works depending upon the competitiveness of the keywords you are bidding for and the relevancy of that particular keyword to real conversions for your company. Google AdWords is extremely https://d2dwebsitesmarketing.com/digital-marketing/google-adwords-for-business/ 1/7

2. 30/07/2020 Google Adwords For Business effective for many kinds of businesses, as long as they don’t waste their money on wrong keywords, or write weak, low CTR ads. u Why use Google Adwords for Business So, you might have a question “Why to use AdWords?” well, there are plenty of big benefits. Here are a few of them. Google today has elevated itself beyond a brand to a verb. The word “Google” is defined in a dictionary too, and that’s because, now, when anyone has a question, the first stop for getting their answer for that question is Google. It answers your queries related to your health, education, travel, and whatnot. Google search engine handles 2+ trillion searches like these per year. That’s over 5 billion searches per day. Among these searches, there are people looking for a solution that your business can offer. If they’ve ever used the internet, chances are that they’ve Googled the answer to something. And if you can help them find the solution, even if it’s within an ad, they’re more likely to choose you than your competitor. Google Adwords Platform With the AdWords platform, there’s something for every Business and every prospect at every stage of the buyer’s journey. Bidding on the broad keyword search terms like “editing software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel with two really simple but powerful techniques: Start sending them informative content the proves your authority by capturing their information with your post-click landing page. Use retargeted software to draw them back until they do, if they don’t convert. An alternative powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “editing software for videos.” These generally are less expensive, and they are worth capturing the attention of the people looking for exactly what you are offering. People who search long, specific strings of keywords mostly have more intent. And intent is what makes the people you reach on AdWords so valuable. The intent is the biggest difference between the people you are reaching with Google AdWords and the people you are reaching with other forms of advertising. For example, on social media, people are not looking to be advertised to. They are not looking for solutions to the problems they face every day. They are looking for vacation photos and family updates. There is a better chance you get turned out if you advertise to someone who doesn’t want to be advertised to. On search platform, though, you are not advertising to people who don’t want to be advertised to. You are advertising to the people who are looking for something precise. Types of Google Adwords Display Ads Shopping Ads Video Ads Search Ads Universal App Campaign https://d2dwebsitesmarketing.com/digital-marketing/google-adwords-for-business/ 2/7

3. 30/07/2020 Google Adwords For Business While you are reading a post or viewing a video on a random website, you see a lot of ads at different places on the page, and in different dimensions, they are display ads. Here the searcher is not looking for what the ad offers. But, based on different factors like audience interest, keywords, managed placements, etc, Google decides to show them to you. These types of ads appear only on advertising-supported websites. Below are the targeting criteria, based on which Google selects the websites to place the Banner Ads. Keywords Placement Re-marketing Topic https://d2dwebsitesmarketing.com/digital-marketing/google-adwords-for-business/ 3/7

4. 30/07/2020 Google Adwords For Business https://d2dwebsitesmarketing.com/digital-marketing/google-adwords-for-business/ 4/7

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