Mobile Marketing Channel Selection Tool

1. Mobile Marketing Channel Selection Tool Channel ScoringList the mobile channels that you would like to evauluate and rank them against the pre-selected criteria on a scale of 1-10 based on how strongly you agree/disagree. Brand Promotion Quality Lead Quality Cost/Event Alignment with Market Internal Purchase Conversion Total Channels Image Visibility Accountability Champion Responsibility Potential Production Delivery Cost Other Costs Costs Time Cost Weighting 20% 20% 15% 15% 15% 15% Mobile Display Ads 9 8 8 7 8 7 $ 7,000 $ 1,000 $ 500 $ 8,500 Mobile Coupons 4 3 8 8 9 7 $ 750 $ 500 $ 100 $ 1,350 Apps 5 4 3 2 3 4 $ 1,500 $ 500 $ 500 $ 2,500 QR Codes 5 7 6 5 4 7 $ 1,000 $ 1,000 $ 5,000 $ 7,000 SMS (Text Messaging) 5 4 3 6 5 6 $ 2,000 $ 1,000 $ 250 $ 3,250 Mobile Rich Media Ads 8 7 7 5 4 5 $ 150 $ 100 $ 250 $ 500 Mobile Video 3 4 3 4 4 3 $ 1,000 $ 500 $ 100 $ 1,600 Brand Integration into Games 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #1 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #2 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #3 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #4 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #5 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #6 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #7 0 0 0 0 0 0 $ - $ - $ - $ -

2. Mobile Marketing Channel Selection ToolCustomize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required. Brand Promotion Quality Lead Quality Cost/Event Weight Alignment with Market Internal Purchase Conversion Production Selection Criteria Image Visibility Accountability Champion Responsibility Potential Time Cost Delivery Cost Other Costs Weighting Scale 20% 20% 15% 15% 15% 15% 100% Ranking Criteria Definitions Alig n m en t w ith Im ag e This channel is aligned to corporate goals & objectives with regard to method of presentation. Market Visib ility This channel improves visibility in the marketplace. Acco u n tab ility This channel makes it easy to obtain an accurate count of impressions, ROI, or distribution. In tern al Ch am p io n This channel reaches the internal champion and/or target audience. Pu rch ase Resp o n sib ility This channel reaches people with purchase responsibility. Co n versio n Po ten tial There is a high likelihood and/or predictable conversion rate using the specified channel. Pro d u ctio n Tim e Co st What is the cost of time required to put this in play? What is the cost of production? Delivery Co st What are the costs associated with putting media piece through this channel? Oth er Co sts Are there any other costs (non-internal) that are required for this channel? Mobile Marketing Channel Selection ToolCustomize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required. Brand Promotion Quality Lead Quality Cost/Event Weight Alignment with Market Internal Purchase Conversion Production Selection Criteria Image Visibility Accountability Champion Responsibility Potential Time Cost Delivery Cost Other Costs Weighting Scale 20% 20% 15% 15% 15% 15% 100% Ranking Criteria Definitions Alig n m en t w ith Im ag e This channel is aligned to corporate goals & objectives with regard to method of presentation. Market Visib ility This channel improves visibility in the marketplace. Acco u n tab ility This channel makes it easy to obtain an accurate count of impressions, ROI, or distribution. In tern al Ch am p io n This channel reaches the internal champion and/or target audience. Pu rch ase Resp o n sib ility This channel reaches people with purchase responsibility. Co n versio n Po ten tial There is a high likelihood and/or predictable conversion rate using the specified channel. Pro d u ctio n Tim e Co st What is the cost of time required to put this in play? What is the cost of production? Delivery Co st What are the costs associated with putting media piece through this channel? Oth er Co sts Are there any other costs (non-internal) that are required for this channel?

3. RankingsSort by selecting all Channels, Overall Channel Score, Brand Promotion Quality, Lead Quality and Cost/Event. Click "Data" and "Sort" to select your preferred order. Channel Overall Channel Score Brand Promotion Quality Lead Quality Cost/Event Mobile Display Ads 7.9 4.6 3.3 $8,500 Mobile Coupons 6.2 2.6 3.6 $1,350 Mobile Rich Media Ads 6.2 4.1 2.1 $500 QR Codes 5.7 3.3 2.4 $7,000 SMS (Text Messaging) 4.8 2.3 2.6 $3,250 Apps 3.6 2.3 1.4 $2,500 Mobile Video 3.5 1.9 1.7 $1,600 Brand Integration into Games 0.0 0.0 0.0 $0 Other Channel #1 0.0 0.0 0.0 $0 Other Channel #2 0.0 0.0 0.0 $0 Other Channel #3 0.0 0.0 0.0 $0 Other Channel #4 0.0 0.0 0.0 $0 Other Channel #5 0.0 0.0 0.0 $0 Other Channel #6 0.0 0.0 0.0 $0 Other Channel #7 0.0 0.0 0.0 $0 RankingsSort by selecting all Channels, Overall Channel Score, Brand Promotion Quality, Lead Quality and Cost/Event. Click "Data" and "Sort" to select your preferred order. Channel Overall Channel Score Brand Promotion Quality Lead Quality Cost/Event Mobile Display Ads 7.9 4.6 3.3 $8,500 Mobile Coupons 6.2 2.6 3.6 $1,350 Mobile Rich Media Ads 6.2 4.1 2.1 $500 QR Codes 5.7 3.3 2.4 $7,000 SMS (Text Messaging) 4.8 2.3 2.6 $3,250 Apps 3.6 2.3 1.4 $2,500 Mobile Video 3.5 1.9 1.7 $1,600 Brand Integration into Games 0.0 0.0 0.0 $0 Other Channel #1 0.0 0.0 0.0 $0 Other Channel #2 0.0 0.0 0.0 $0 Other Channel #3 0.0 0.0 0.0 $0 Other Channel #4 0.0 0.0 0.0 $0 Other Channel #5 0.0 0.0 0.0 $0 Other Channel #6 0.0 0.0 0.0 $0 Other Channel #7 0.0 0.0 0.0 $0

4. High Wide Reach Top Priority Mobile Coupons Mobile Display Ads Lead Generation Quality SMS (Text Messaging) QR Codes Bubble Size = Cost/Event Mobile Rich Media Ads Mobile Video AppsLow Least Effective Specialized Reach Low High Brand Promotion Quality High Wide Reach Top Priority Mobile Coupons Mobile Display Ads Lead Generation Quality SMS (Text Messaging) QR Codes Bubble Size = Cost/Event Mobile Rich Media Ads Mobile Video AppsLow Least Effective Specialized Reach Low High Brand Promotion Quality