1 / 3

Marketing Channel Flows

Marketing Channel Flows. Product Flow The movement of the product from manufacturer through all parties who take physical possession Negotiation Flow Interplay of buying/selling tasks associated with title transfer. Marketing Channel Flows. Ownership Flow Movement of title of the product

millie
Download Presentation

Marketing Channel Flows

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Channel Flows • Product Flow • The movement of the product from manufacturer through all parties who take physical possession • Negotiation Flow • Interplay of buying/selling tasks associated with title transfer Dr.

  2. Marketing Channel Flows • Ownership Flow • Movement of title of the product • Information Flow • Information to and from the manufacturer • Promotion Flow • Flow of persuasive communication (advertising, personal selling, etc.) Dr.

  3. Marketing Channel Flows Dr.

More Related