Mobile Marketing Risk Assessment

1. Mobile Marketing Risk Assessment Mobile Marketing Risk AssessmentRisk Event Description Expected Outcome Impact Probability Risk Mitigation Plan 1 Incomplete Mobile Marketing Strategy Mobile Marketing project will fail MED HIGH Use Demand Metrics Mobile Marketing Business Case Template to refine strategy 2 Lack of Buy-In from Senior Executives Insufficient funding LOW MED Build a Business Case and Outline a Project Charter to Obtain Buy-In 3 Insufficient Resources Employee backlash due to workload MED HIGH Use Business Case to Justify New Hires and Use our Job Descriptions for Roles 4 Selecting the Wrong Mobile Marketing Channels Lack of engagement HIGH MED Use Demand Metrics Mobile Marketing Channel Selection Tool 5 Measuring the Wrong Mobile Marketing Metrics Difficulty in demonstrating ROI LOW HIGH Use Demand Metrics Mobile Marketing Metrics Dashboard and Objectives Scorecard 6 Lack of End-User Participation Goals will not be reached MED MED Use Demand Metrics Mobile Marketing Survey to confirm opportunity prior to launch 7 Data Theft UN/PW could be hacked to enter system HIGH LOW Increase Corporate Security Measures and Firewall Protection 8 Loss of Business Reputation Inconsistent brand messaging LOW MED Ensure Consistent Look & Feel for all Selected Channels 9 Inproper List Building Practices Reduction in brand value HIGH LOW Follow list building best practices and provide easy opt-out procedure 10 Technical Difficulties End User Frustration & Dissatisfaction HIGH MED Communicate technical difficulties openly & have a continuity plan in place 11 Bandwidth Issues Downtime due to excessive usage MED LOW Ensure IT has allocated the appropriate amount of bandwidth