Tradeshow Evaluation Checklist

1. Tradeshow Evaluation Checklist Tradeshow Evaluation ChecklistPurposeUse this tool as a framework for evaluating Tradeshows in your industry.Trade Show Evaluation ChecklistEvaluation Criteria1 Obtained attendee lists and demographic information from sponsors2 Acquired the Show Manual3 Post Show evaluation and discussion is scheduled with organizers4 Enter Criteria5 Enter CriteriaOverall Event Rating (Scale of 1-10)Pre Show Evaluation1 Advertising and Sponsorship2 Location of Event3 Media Coverage4 Industry Buzz6 Enter Criteria7 Enter Criteria8 Enter Criteria9 Enter Criteria

2. 10 Enter CriteriaActual Trade Show Evaluation (Scale of 1-10)11 Professional look and feel at the show12 Exhibitors fall within your industry13 Key Note Speakers are interesting, engaging and insightful14 Core competencies are well suited for attendee demographic15 Attendees surveyed had positive feedback16 Booth size appears sufficient17 Ample parking is available and is inexpensive18 Literature from Sponsors is informative19 Promotional items from sponsors are abundant20 Competitors are present21 Easy to Navigate the show floor22 Staff on the floor are helpful23 Lighting is sufficient24 The show is busy but not overcrowded25 Space between booths is reasonable26 Preferred locations were easy to identify27 Restrooms are clean28 Food is available29 Moderate Temperature30 Media Coverage is present31 Enter Criteria 10 Enter CriteriaActual Trade Show Evaluation (Scale of 1-10)11 Professional look and feel at the show12 Exhibitors fall within your industry13 Key Note Speakers are interesting, engaging and insightful14 Core competencies are well suited for attendee demographic15 Attendees surveyed had positive feedback16 Booth size appears sufficient17 Ample parking is available and is inexpensive18 Literature from Sponsors is informative19 Promotional items from sponsors are abundant20 Competitors are present21 Easy to Navigate the show floor22 Staff on the floor are helpful23 Lighting is sufficient24 The show is busy but not overcrowded25 Space between booths is reasonable26 Preferred locations were easy to identify27 Restrooms are clean28 Food is available29 Moderate Temperature30 Media Coverage is present31 Enter Criteria

3. 32 Enter CriteriaCompetitor Evaluation – Competitor #1 (Scale of 1-10)1 Visual Impact2 Corporate Image3 Overall Layout and Configuration4 Promotional Items and Giveaways5 Product Display6 New Product Launches and Demos7 StaffNotes:Competitor Evaluation – Competitor #2 (Scale of 1-10)1 Visual Impact2 Corporate Image3 Overall Layout and Configuration4 Promotional Items and Giveaways5 Product Display6 New Product Launches and Demos7 StaffNotes: 32 Enter CriteriaCompetitor Evaluation – Competitor #1 (Scale of 1-10)1 Visual Impact2 Corporate Image3 Overall Layout and Configuration4 Promotional Items and Giveaways5 Product Display6 New Product Launches and Demos7 StaffNotes:Competitor Evaluation – Competitor #2 (Scale of 1-10)1 Visual Impact2 Corporate Image3 Overall Layout and Configuration4 Promotional Items and Giveaways5 Product Display6 New Product Launches and Demos7 StaffNotes:

4. Competitor Evaluation – Competitor #3 (Scale of 1-10)1 Visual Impact2 Corporate Image3 Overall Layout and Configuration4 Promotional Items and Giveaways5 Product Display6 New Product Launches and Demo7 Staff EvaluationNotes:Additional Notes: Competitor Evaluation – Competitor #3 (Scale of 1-10)1 Visual Impact2 Corporate Image3 Overall Layout and Configuration4 Promotional Items and Giveaways5 Product Display6 New Product Launches and Demo7 Staff EvaluationNotes:Additional Notes: