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Vendor Profile: Skura

Overview Skura’s core products and services are based on a mobile Sales Enablement platform. This vendor profile will provide vendor information, key features & functionality, unique strengths & differentiation, opportunities for improvement and a real-world use case of an active customer solution. Table of Contents - About Skura - Management Team - Core Product/Service - Key Features & Unique Strengths - Industry & Market - Customer Case Study - Analyst Perspective - About the Research Analysts - Our Vendor Profile Methodology - About Demand Metric About Demand Metric's Vendor Profile Methodology Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. To obtain this document, visit us at http://www.demandmetric.com/register

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Vendor Profile: Skura

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  1. Vendor Profile: Skura © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile April 2014 By: Clare Price, VP Research With: Kristen Maida, Research Analyst Discipline: Sales Enablement Category: Sales Intelligence & Enablement KM Type: Distributed Enablement Platform

  2. 3 4 6 7 8 About Skura Management Team Core Product/Service Key Features & Unique Strengths Industry & Market 13 14 15 About the Research Analysts Our Vendor Profile Methodology About Demand Metric 9 12 Customer Case Study Analyst Perspective TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved. 3 4 6 7 8 About Skura Management Team Core Product/Service Key Features & Unique Strengths Industry & Market 13 14 15 About the Research Analysts Our Vendor Profile Methodology About Demand Metric 9 12 Customer Case Study Analyst Perspective TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved.

  3. ABOUT SKURA Vendor Profile: Skura © 2014 Demand Metric Research Corporation. All Rights Reserved. Offices Contact Information Key Facts & Figures Skura Corporation 2-1405 North Service Rd. East Oakville, Ontario Canada Skura Ltd. 991 US Highway 22, Suite 200 Bridgewater, NJ USA Skura Europe Oxford House, Campus Six Caxton Way Stevenage, Hertz United Kingdom Website: www.skura.com Email: sales@skura.com Phone (Canada): +1 905 823 2040 Phone (USA): +1 866 722 2040 Phone (Europe): +44 (0) 208 834 1044 Year Founded: 1996 Ownership: Private Revenue Range: $26M to $100M Employees: 125 Global Presence: Canada, US, EMEA Growth Rate (YOY): 53% Funding: $3M in Debt Funding (BEST Funds, 2013) Industries: Life Sciences, Pharma, Consumer Packaged Goods Customers: GlaxoSmithKline, Johnson & Johnson, P&G, Bayer, Amgen, Novartis Overview: Skura’s core products and services are based on a mobile Sales Enablement platform. This vendor profile will provide vendor information, key features & functionality, unique strengths & differentiation, opportunities for improvement and a real-world use case of an active customer solution. ABOUT SKURA Vendor Profile: Skura © 2014 Demand Metric Research Corporation. All Rights Reserved. Offices Contact Information Key Facts & Figures Skura Corporation 2-1405 North Service Rd. East Oakville, Ontario Canada Skura Ltd. 991 US Highway 22, Suite 200 Bridgewater, NJ USA Skura Europe Oxford House, Campus Six Caxton Way Stevenage, Hertz United Kingdom Website: www.skura.com Email: sales@skura.com Phone (Canada): +1 905 823 2040 Phone (USA): +1 866 722 2040 Phone (Europe): +44 (0) 208 834 1044 Year Founded: 1996 Ownership: Private Revenue Range: $26M to $100M Employees: 125 Global Presence: Canada, US, EMEA Growth Rate (YOY): 53% Funding: $3M in Debt Funding (BEST Funds, 2013) Industries: Life Sciences, Pharma, Consumer Packaged Goods Customers: GlaxoSmithKline, Johnson & Johnson, P&G, Bayer, Amgen, Novartis Overview: Skura’s core products and services are based on a mobile Sales Enablement platform. This vendor profile will provide vendor information, key features & functionality, unique strengths & differentiation, opportunities for improvement and a real-world use case of an active customer solution.

  4. Clare Price, VP Research – Demand Metric Clare is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing, content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development, content and digital marketing strategy, sales enablement and social media marketing. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Kristen Maida, Research Analyst – Demand Metric Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth. Her specialties include: social media marketing, digital marketing, content marketing & management and business process development. Vendor Profile: Skura Clare Price, VP Research – Demand Metric Clare is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing, content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development, content and digital marketing strategy, sales enablement and social media marketing. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Kristen Maida, Research Analyst – Demand Metric Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth. Her specialties include: social media marketing, digital marketing, content marketing & management and business process development. Vendor Profile: Skura

  5. ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. To read the rest of this Vendor Profile, become a Demand Metric member today! Vendor Profile © 2014 Demand Metric Research Corporation. All Rights Reserved. ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. To read the rest of this Vendor Profile, become a Demand Metric member today! Vendor Profile © 2014 Demand Metric Research Corporation. All Rights Reserved.

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