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IMAGE READER. IMAGE READER. BANNER NEWSPAPER PICTURE YOUTUBE. INTERNET FLYER GAME BOOK TAG FLYER. COMMERCIAL VIDEOCLIP DECOR LOGO. MAGAZINE POSTER GRAFITTI PHONE FLA G. COMICS FILM INFOGRAPHIC TELEVISION. PHOTO PACKAGING FACEBOOK TABLET. VISUAL CULTURE. >. VISUAL LANGUAGE. VISUAL
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IMAGE READER
IMAGE READER BANNERNEWSPAPERPICTUREYOUTUBE INTERNETFLYERGAMEBOOKTAGFLYER COMMERCIALVIDEOCLIPDECORLOGO MAGAZINEPOSTERGRAFITTIPHONEFLAG COMICSFILMINFOGRAPHICTELEVISION PHOTOPACKAGINGFACEBOOKTABLET
VISUAL CULTURE
VISUAL LANGUAGE
VISUAL LANGUAGE Communication (mainly) through images
VISUAL LANGUAGE Why visual language and not just language?
VISUAL LANGUAGE Images clarify complex situations Images speak a universal language Images explain, confirm and convince Images make comparisons possible Images stimulate, affect and entertain
VISUAL LANGUAGE Translation exercise 1. Describe the following images 2. What is their function? 3. What problems do you encounter putting these images to words?
BEELD TAAL
BEELD TAAL
BEELD TAAL
BEELD TAAL
BEELD TAAL
VISUAL LITERACY
VISUAL LITERACY The skill to understand and communicate visual messages
VISUELE FORM IMAGE CONTENT FUNCTION
VISUAL LITERACY 1. CONTENT What do I see?
VISUAL LITERACY 2. Form HOW DO I SEE IT? VISUAL ELEMENTS: VISUAL VOCABULARY TO DESCRIBE FORM
Light Colour Perspective Composition
VISUAL LITERACY 3. Function Why, what for?