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NESSIE Reader

NESSIE Reader . Marketing plan presentation. Our Product & Comparative Advantage.

jolene-riley
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NESSIE Reader

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  1. NESSIE Reader Marketing plan presentation

  2. Our Product & Comparative Advantage • The NESSIE Reader is an internet base digital reader. It uses Microsoft Word, Word Perfect, Open Office and PDF documents and converts them to Audio file accessible from any Cloud enabled device. MP3s can also be transferred to nearly any music devices. • Ease of access • Mobility • Institutional networking

  3. Market opportunity • 2.2% of the United States population have some sort of visual disability. • 6.6 million people • “Ten to fifteen percent of the US population has dyslexia. • 30 to 45 billion people • five out of every one hundred dyslexics are recognized and receive assistance • 98,800 public schools • 629 public & 1845 private 4 year post-secondary institutions

  4. Goals Create brand awareness Bring traffic to the Website Advertising Ad Scholastic Parent and Child Magazine activities and crafts, lesson plans, development, children's health and wellness, family recipes, Schools, reading, testing,

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