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Solid VET – Secure future

Solid VET – Secure future. Peter Theilkäs Deputy Director Viscom. EGIN Autumn Seminar 2011 Berne, Switzerland. VPET in Switzerland: Facts & Figures The Swiss Graphic Industry Education in the Graphic Industry Steps and instruments to attract youngsters Conclusions. Outline 1.

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Solid VET – Secure future

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  1. Solid VET – Secure future Peter Theilkäs Deputy Director Viscom EGIN Autumn Seminar 2011 Berne, Switzerland

  2. VPET in Switzerland: Facts & FiguresThe Swiss Graphic IndustryEducation in the Graphic IndustrySteps and instruments to attract youngstersConclusions Outline 1

  3. Swiss Educational System 64‘000 121‘000 50‘000 94‘000 225‘000 Lerners & Students 2008/09

  4. Partnership betweenConfederation – Cantons – Professional organisations Cooperation betweenHost companies – VET schools – Industry training centres Instruments to attract youngsters Key pillars of dual VET Viscom – Swiss Association for Visual Communication

  5. Professional and labour market skills in national and international terms Apprentices in gainful employment Associations Cantons Partnership Determining learning content & competencies Planning & implementation Confederation Legal regulations & framework curricula Steering instruments Quality standards & indicators Funding, innovation Partnership in the VPET system

  6. The success of VET/PETDual-track: connecting theory to practice theory practice vocational school 1 or 2 day(s) per week host company 4 or 3 days per week Federal VET Certificate (2 years) or Federal VET Diploma (3 or 4 years) 6

  7. How to engage companies?Average net benefit of training activity for firms with apprenticeship training in EUR Source: Mühlemann et al. 2007 Taking on an apprentice is a medium-term investmentand not a short-term decision, especially in view of demographic trends! 7

  8. VPET in Switzerland: Facts & FiguresThe Swiss Graphic IndustryEducation in the Graphic IndustrySteps and instruments to attract youngstersConclusions Outline 2

  9. around 24,000 jobs around 1,950 companies around 2,000 apprenticeships around CHF 600 million in exports around CHF 500 million in annual investment around CHF 6.2 billion annual turnover Swiss Graphic Industry facts and figures Viscom – Swiss Association for Visual Communication

  10. Leading employer‘s association in the Graphic industry representing about 700 graphic design companies Collective agreement (valid until 2012) VET / FPET / FAPET / PC / TUL Innovation, Management, Environment 9 Sections in all three 3 linguistic regions 3 Divisions(Prepress, Print, Postpress) Portrait of Viscom Viscom – Swiss Association for Visual Communication

  11. Graphic design universe Newspapers Magazines Reprographics Finishing Package printing Publishing houses Book binding companies Print media Bookshops Press Visualcommunication Books Pre Press Digital printing Design Advertising Design Commercials Creative ideas Decorating Photography retailers Electronic media Photography Other TV Audiovisuals Multimedia Internet Audio Data processing Software companies Viscom – Swiss Association for Visual Communication

  12. VPET in Switzerland: Facts & FiguresThe Swiss Graphic IndustryEducation in the Graphic IndustrySteps and instruments to attract youngstersConclusions Outline 3

  13. The 3-Learning-Places-System Structure of education in the graphic design branch and in the Printing Industry Movement of VET students over the past 10 years A couple VET figures Viscom – Swiss Association for Visual Communication

  14. VET system based on three training locations VET school (core curriculum) Host company(Model VET programme) Industry trainingcentre (Intercompany Courses) VET ordinance+ training plan Viscom – Swiss Association for Visual Communication

  15. Occupational fields relating to visual communication Prepress (DTP) Printing technology Print media assistance PostPress (Bookbinding) Screen printing Reprographics Sheet-fed printing Reel-fed printing • Sheet-fed printing • Reel-fed printing • Screen printing • Advertising design • Packing/packaging • Processing • Media design • Media production • Binding technology • Bookbinding • Dispatching • Printing equipment 2007 2009 2006 2012 Viscom – Swiss Association for Visual Communication

  16. UAS Bachelor’s Degree in Media Engineering 3-year full-time programme Specialisation media management or IT management UAS Professional College Degree in Print Engineering 3-year part-time programme PC Advanced Federal PET Diploma in Management 1½ - 2 year programme (pending) Advanced Federal PET Diploma in Publication Management 1-year programme Builds from Federal PET Diploma, Emphasis on strategic planning AFPET FVB Federal PET Diploma in Printing Flow Management2-year programme Federal PET Diploma in Print and Web Publishing Federal PET Diploma in in Typographic Design Federal PET Diploma in Proofreading 2-year programme Federal PET Diploma in Printing and Packaging Technology 1½-year programme • Federal PET Diploma in • Print Media Processing • Trade • Industry • 1½-year programme FPET Federal VET Diploma in desktop publishing 4-year programme - Media design - Media production Federal VET Diploma In printing technology 4-year programme - Screen printing - Reprographics - Sheet-fed printing - Reel-fed printing • Federal VET Diploma in print media processing4-year programme • - Binding technology • Bookbinding • Dispatching technology • - Printing equipment (3) VET qualifications Print media assistance Federal VET Certificate (pending) Careers in Graphic design branch Compulsory education / Aptitude test / Pre-apprenticeship Viscom – Swiss Association for Visual Communication

  17. Annual number of apprenticeship contracts signed since 1998

  18. Movement Prepress since 1980

  19. Movement Printing since 1980

  20. Movement Postpress (Bookbinding) since 1989 | Keine Aufzeichnung über die zweijährige Grundbildung Druckausrüster 1992-2005 |

  21. VPET in Switzerland: Facts & FiguresThe Swiss Graphic IndustryVET in the Graphic IndustrySteps and instruments to attract youngstersConclusions Outline 4

  22. Steps in the recruiting phase Aptitude test Pre-apprenticeship programme DVD “Print & Digital” Company week project Visits to trade fairs, schools and information events Actions for attracting new apprenticies Viscom – Swiss Association for Visual Communication

  23. Choosing an occupation… Findapprenticeship Pre-apprenticeship Aptitudetest Information gathering Desires Interests Skills Schools Events Trade fairs Information sheets Counselling Requirements Initial selection Academic knowledge Online registration Fees: CHF 100.– Certificate Initial meeting Suited or not suited Company gives its assessment Candidate makes his/her decision Cantonal and regional lists of available apprenticeship positions Internet:viscom.ch berufsberatung.ch Unsuited or no longer interested Berufswahlprozess Alternatives within the same branch! Failed Viscom – Swiss Association for Visual Communication

  24. Aptitude tests check only academic skills Other means are used to test social and practical skills Failing the aptitude test does not constitute grounds for “discarding” the student Importance and purpose of aptitude test Viscom – Swiss Association for Visual Communication

  25. Assessment of aptitude test Viscom – Swiss Association for Visual Communication

  26. Pre-apprenticeship programme Trial days working as an apprentice ideal 3–5 days in the company Experience working as part of a team Cooperation and daily routine Specific experience in the host company Handling Personal decision For or against the occupation Final phase of application process Berufswahlprozess Viscom – Swiss Association for Visual Communication

  27. VPET in Switzerland: Facts & FiguresThe Swiss Graphic IndustryEducation in the Graphic IndustrySteps and instruments to attract youngstersConclusions Outline 5

  28. Learning by doing or “Americanisation” of VET? Greater emphasis on classroom activities and academic subjects that do not relate specifically to occupational skills or raising minimum age for admission to VET programmes? Validation of prior learning? Or status quo? What should the future look like? Viscom – Swiss Association for Visual Communication

  29. Swiss Vocational Education and Training (VET) – Backbone of the Swiss Economy • Broad recognition and important pillar of Swiss economy • 70% enrolment • Low unemployment rates • High standard  good transition into labour market • Decisive role of economy • Driven by market demand: focus on private sector need • Apprenticeship-based system: 2 out of 3 young people • Qualification possibilities for all • Integration, permeability & flexibility • Attractive: Higher professional skills and career options • Benefit for private sector and host companies • Positive cost vs benefit account

  30. Viscom – Swiss Association for Visual Communication

  31. Viscom – Swiss Association for Visual Communication

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