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Overview

Overview. Project Goals. • Let America know… the truth about civil justice issues • Build and energize a national base of citizen support • Provide attorneys with an effective, affordable marketing tool. How?. You Should Know Email-based Newsletter. You Should Know Email-based Newsletter.

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Overview

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  1. Overview

  2. Project Goals • Let America know… the truth about civil justice issues • Build and energize a national base of citizen support • Provide attorneys with an effective, affordable marketing tool

  3. How?

  4. You Should KnowEmail-based Newsletter

  5. You Should KnowEmail-based Newsletter Customized by each individual trial lawyer

  6. You Should KnowEmail-based Newsletter Customized for each individual trial lawyer Professional content guided by state trial lawyer associations

  7. You Should KnowEmail-based Newsletter Customized by each individual trial lawyer Professional content guided by the association Monthly survey

  8. You Should KnowEmail-based Newsletter Customized by each individual trial lawyer Professional content guided by the association Monthly giveaway Podcast social media component

  9. You Should KnowEmail-based Newsletter Customized by each individual trial lawyer Professional content guided by the association Monthly giveaway Podcast social media component

  10. Recent IssuesYou Should Know Auto Insurance Limits

  11. Recent IssuesYou Should Know Auto Insurance Limits Dangerous Toys

  12. Recent IssuesYou Should Know Auto Insurance Limits Dangerous Toys Medical Mistakes

  13. Recent IssuesYou Should Know Auto Insurance Limits Dangerous Toys Medical Mistakes Bullying

  14. Annual IssueJustice Served Awards Vividly demonstrates campaign effectiveness Improving image of trial lawyers and their clients Generating referrals

  15. Annual IssueJustice Served Awards

  16. Easy AdministrationAccount Management PersonalizationIntuitive ControlsMember or Guest Accounts

  17. Let America KnowAction Alert Reserved for issues when timely action is required.Message controlled by association, but still sent by member attorney.

  18. Leverage • 100 Members X 100 Subscribers • 10,000 Motivated Citizens/ Month • 120,000-Plus Positive Impressions/ Year • 50 States X 10,000 = 500,000 People Per Month!

  19. Leverage • Reader Surveys & Contests • Topical Podcasts • Share This for Facebook, Twitter, Email, Other Social Media

  20. State AssociationsCurrent Sponsors • Iowa Association for Justice, Brad Lint, Andrew Mertens • Wisconsin Association for Justice, Jane Garrott, Ruth Simpson • Minnesota Association for Justice, Carla Ferrucci, Lois Wiggin • New Hampshire Association for Justice, Ellen Shemitz, Julian Keenan

  21. Let America KnowCost $49.95/ Month - $99 Activation Fee One Flat Fee. No Hidden Costs. No Contracts. No Subscriber Limit. Permission-Based E-Mail Documented As Highly Effective Marketing Tool ROI Nearly 50 to 1

  22. Questions? • Learn More: www.LetAmericaKnow.com • www.justicebashers.com • Toll Free: (866) 589-7670

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